|V373 | Classic Collection|
|V160 | Artisan Collection|
Introduced to the eyewear market in 2006 after spending approximately seven years in research and development, the John Varvatos brand has gained a “tremendous” following, according to Nico Roseillier, creative director. “Not only do our ECPs and patients appreciate the exceptional level of quality and attention to detail that JV offers, the brand imbues the right amount of rock ‘n’ roll edge and versatility that keeps them engaged and coming back,” Roseillier said.
Although designed primarily for men, John Varvatos eyewear has been attracting a broader audience over the years, becoming a go-to accessory for women as well, according to Roseillier. “The rock heritage brings in a sense of cool while the refined tailoring offers a timelessness to deliver a unique yet approachable product for everyone,” he said.
Handcrafted in Japan, the spring/summer 2017 collection offers 12 ophthalmics (which accounts for 75% of the business) and five suns in four sub-collections: Classic, Artisan, Bowery and Soho, for a total of 17 frames with John Varvatos’ hallmarks of the guitar headstock, crown, JV initials and shield along with double V stitching. Round shapes have been performing the best, according to Roseillier. Additionally since patient demand for metal has been growing, the company is introducing eight new SKUs in this material.
Evoking the design aesthetic of John Varvatos’ jewelry, V514 and V400 of the Artisan Collection feature a woven and twisted leather temple. Paying homage to John’s Detroit heritage, the flat metal styles of V517 and V160, also from the Artisan Collection, highlight vintage looks inspired by the “Golden Era” that once made the city an icon of modernity-think classic automobiles and steel enforced art-deco architecture. The thin acetate styles V370 and V374 from the Classic Collection have been finely crafted with materials such as lightweight UTX to achieve maximum comfort.
John Varvatos works closely with Roseillier each season to review the fashion runway shows, trends design and music and devise the creative approach for the next eyewear collections. “Having the opportunity to work hand-in-hand with John on the eyewear collection is priceless,” Roseillier said. “I work closely with him to ensure his vision is infused into each collection.”