RIMLESS IS NOW LIGHT YET STRONG IN BETA TITANIUM

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DETAILS
Tuscany Eyewear’s Classic Mount Eyewear Collection is now available in beta titanium as well as stainless steel. The frames come in nine colors and nine lens shapes. For 2017, the lens shapes are larger for contempo-rary appeal. Titanium is lightweight, durable, strong and corrosion-resis-tant. It has been used for everything from spacecraft to implantable medical devices such as heart valves. Titanium eyewear can be produced in a variety of colors for a clean, modern look with a hint of color. Titanium is also hypoallergenic.

BACK STORY
The Tuscany Mount Eyewear three-piece Rimless Collection from Tuscany Eyewear has been a peren-nial favorite with optical labs and eyecare professionals (ECPs), and it has won numerous awards over the years. It was designed to give a max-imum number of choices of colors and lens shapes to the patient. The Classic Collection has been re-invigo-rated this year with larger lens shapes and now with the introduc-tion of a beta titanium collection.

WOW FACTOR
The basic concept of the Tuscany Mount Eyewear Collection is that the ECP stocks a demonstration kit of nine frame colors and nine lens shapes. Any combination of shape and frame color can be selected by the patient, so there are 81 possible choices from the demonstration kit. The patient’s choice can be ordered from participating labs that stock the frames, thus reducing the inventory at the point of sale and saving on display space.

Tuscany Eyewear, 800.293.9588, TuscanyEyewear.com, BVega@TuscanyEyewear.com.

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