Forget standards Stereotypes corrupt. Be critical, demanding and wield your own personal power. These tenets define the wildly creative “Be Anartist” campaign (#BeAnartist), which was shot by well-known photographer Biel Capllonch and launches next month. Capllonch was inspired by classic art from Boticelli’s Portrait of a Man with a Medal of Cosimo the Elder and Raphael’s Young Woman with a Unicorn. The eyewear styles themselves are the protaganists in the series of images that challenge and provoke the viewer.
The goal, according to the company, is for Etnia Barcelona to deepen its rebellious brand identity while using inspiration from iconic cinema and art. The photographs are a tribute to movie directors such as Hitchcock and the Coen Brothers and reflect poignant scenes from movies such as Pulp Fiction and A Clockwork Orange; additional inspiration comes from artists like Araki and Basquiat.
There are four highlighted collections: Originals (described as the “purest,”) Advance (for techies), Vintage (old-school lovers) and Capsules (most daring). There are a whopping 60 new models in the Vintage and Originals collection, with 30 in Rxable styles and 30 in sunwear. The oversized acetate frames offer a retro yet modern look while the softly angular metal frames exude a ’70s vibe. The sunglass collection offers new lens tints in light colors, acid tone orange and yellow, and warm green and blue.
Etnia Barcelona has embraced “reARTing” with its ability to reinterpret and dig into the history of art for inspiration. Its exclusive acetates contain miniature pictorial pieces that combine with monochrome shades that both contrast and blend well together. n
Kim Pickett, COMT, is a certified ophthalmic medical technologist and ophthalmic writer in Minneapolis, MN.