80 years ago the Aviator was introduced, but it was only last year that Ray-Ban started offering branded prescription lenses to go with its frames.
Since Luxottica introduced a prescription lens program for Ray-Ban last year, brand loyalists have been able to not only access the company’s signature frames, but they can now complete them with branded lenses as well. Both sun and optical single vision and progressive lenses are available from Luxottica’s lab and distribution center based in Atlanta. Offering digital surfacing, blue light filtration and UV protection, the Ray-Ban lenses also feature the brand’s iconic logo.
More than 20% of customers are selling Ray-Ban prescription lenses today, and over 500,000 consumers across North America are now wearing the complete pair.
“This program was a major milestone for us and for the brand,” said Fabrizio Uguzzoni, president of Luxottica Wholesale NA. “The investment we’ve made in manufacturing, technology and supply chain allows us to create a complete pair, with the customer’s choice of frame and lens style, color and tint, digitally created and cut to fit perfectly inside the frame with the authentic Ray-Ban logo. The feedback over the past year from ECPs has been very positive. More than 20% of our customers are selling Ray-Ban prescription lenses today, and over 500,000 consumers across North America are now wearing the complete pair.”
ECPs place orders through My.Luxottica.com, where they have 24/7 access to price lists, centration charts and other tools. The Rx Guide App is available to ECPs at RXGuide.Ray-Ban.com/Futurizing/(Index/).
The company cites a number of benefits to ECPs – upselling opportunities and the possibility of cross-selling optical and sun jobs, store efficiency resulting from lower inventories because only frame models are needed in the store, and an integrated supply chain with frames and lenses coming from a single place.