PURPLE PASSION

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Radiant Orchid, Pantone’s 2014 color of the year, is one that mixes both warm and cool undertones and is flattering to many skin shades and hair colors. It not only brightens neutral shades of beige, gray, and taupe, but goes well with more vivid hues of red, lavender, and pink.

Purple is often associated with royalty and piety, and priests may wear purple instead of black at funerals. It was also a color associated with social change: Purple was the color of the women’s suffrage movement and later the feminist movement; and rock stars like Jimi Hendrix and Prince made purple a household word with songs like “Purple Haze” and “Purple Rain,” respectively. Political and business leaders wear purple neckties as it is less aggressive than red but more vibrant than blue.

Clothing and eyewear manufacturers were already there when Pantone an-nounced the color of the year. Oakley’s Cool Down Jacket (shown below) and RaceDay Tank Top, for example, will make a fashionista out of any athlete-whether pro or weekend warrior. French eyewear company Face à Face is right up there on the trend trail with its many interpretations of purple in its collections (see styles below). It’s a color that brings out emotion in people which makes it all the more popular with today’s sophisticated consumers.

Beth Schlau
Vice President, Editorial

email me at beth@visioncareproducts.com

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