When I was growing up, children who wore eyeglasses would often be teased and called “four-eyes,” which would make them hate their eyeglasses. Times have changed and eyeglasses today are a fashion statement, even for teens. The new PUMA Youth Collection by Charmant Group provides the younger generation with eyewear of dynamically appealing design and vibrant colors.
Today’s active youth is already familiar with the PUMA name and the lively colors, comfortable fit, and cool styles of PUMA footwear, apparel, and accessories for their age group, so they’re easily drawn to this new collection of high-energy eyewear. Add the quality and artisanship that goes into every frame and the PUMA Youth Collection is something both wearers and their parents will agree on.
This collection of 13 ophthalmics is geared toward girls and boys 10 to 16 years old. Eight models released earlier this year are a mixture of acetate and metals; each frame is available in three colors. Five new styles all feature Ultem, a lightweight injected plastic; they also come in three colors.
All the frames are full-rimmed and designed for all-day fitting comfort and durability. Charmant utilizes a colored layer effect and marbled patterns on the acetate frames while the metal models boast pop art patterns on the temples. The Ultem styles are graffiti- and street-art inspired featuring graphics on the temples and a monochromatic front. The PUMA logo or cat is featured on the temple in all models.
Style No. PU15407 is a trendy square-shaped acetate frame with vintage styling offering vibrant shading along with a bold interplay of both color and patterns. For a more retro look, try Style No. PU15425. The layered coloring on this rectangular-shaped acetate model exudes energy.
A sporty contemporary frame made of high-quality acetate, Style No. PU15348 features a classic rectangular shape accentuated by clear temples on a black or tortoise frame or translucent green temples on a green frame. This unique frame appeals to those looking to make a statement both off and on the field.
For those who prefer metal, Style No. PU15421 is a frame to seriously consider because of its modified square lenses and aerodynamic temples. Made from monel, it has a pop-art look and feel thanks to the grooved geometric design. Another model that is popular with the today’s youth is Style No. PU15358. Once again Charmant captures the true essence of style with this vintage-like, multi-colored frame. This retro model is designed with an acetate front complemented by matte stainless steel temples.
Not to be missed is the brand-new Style No. PU15439 with its brightly colored temple pattern and attractive rectangular lens shape that together create a playfully edgy look.
The point-of-purchase materials available for this collection include a display tray, a four-piece display, window and door stickers, display cube sets, and a mirror. To further add to the hip, cool image of the PUMA Youth Collection, all frames come with a vibrant red hard eyeglass case bearing the iconic PUMA logo.
Paul G. DiGiovanni is a licensed optician and co-owner of DiGiovanni Optical Group in Philadelphia, PA.
CHARMANT GROUP • 800-645-2121 • charmant.com/us