PUMA’s early sporting heritage began in 1924 when Rudolf and Adolf Dassler founded the Dassler Brothers Shoe Factory in Herzogenaurach, Germany. Jesse Owens won four gold medals in the 1936 Olympic Games wearing shoes from the company, while other athletes medaled in different events sporting Dassler shoes. The tradition continues today with international sports figures wearing PUMA products and the company’s involvement in major sporting events like Formula 1 auto racing. Charmant USA captures the excitement and allure of this sports lifestyle brand with its new PUMA eyewear collection.
Targeted to women and men aged 15 to 35, PUMA eyewear mixes sports, fashion, and lifestyle in the collection’s 23 ophthalmic and 12 sunwear frames. There are both full-rimmed and semi-rimless acetate and memory metal construction and a combination of temple colors gives the line an ambitious but sporty look. Each style bears the famous leaping “cat” (the PUMA logo) for action on the temple or frame front.

Style No. PU 15321

Style No. PU 15325

Style No. PU 15329

Full-rimmed ophthalmic Style No. PU15325 features a moderate wrap front that gives a slightly futuristic appearance along with trendy colors. Its rubber look

Style No. PU 15124

Style No. PU 15086

and two-tone strip effect on the temples help give this frame a turbo speed feel. Using a sleek semi-rimless cord mount design, Style No. PU15341 boasts an ergonomic design without sacrificing functionality and comfort. The bold-toned temple colors contrast with the matte-finished metal temple and frame front.

Sunglass Style No. PU15124 is a chunky shield style that wraps around the face. Its super-wide tapering temples feature the leaping PUMA logo that accentuates the brand. With its rounded aviator look, metal Style No. PU15086 sunglass sports steel-pin detail at the bridge and sporty two-tone temples.

To help promote the brand, Charmant offers retailers a four-piece tower display, a logo block, and a countercard. Each frame comes with a red PUMA case coupled with a belt loop.

The PUMA heritage lives on in this sporty and functional eyewear collection.

Robert Martinez is a licensed optician and the owner of Palo Alto Eyeworks in Palo Alto, CA.


Charmant USA, A Division of Charmant Inc
800-645-2121 • charmant.com/usa


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