PROTECTING THE FLOW

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‘Born on the water’ and founded on the principles of giving back, Costa has a reputation not only for its quality products but also for its stewardship of mother earth.

With so much of its fortunes intertwined with the people who spend a large amount of time on the earth’s waterways, Costa makes it the company’s business to protect these vast natural resources. The following are some of the causes the company supports.

FEDERAL CONSERVATION
Costa supports the Teddy Roosevelt Con-servation Partnership, a watchdog group based in Washington, DC, that works to effect change in policies for anglers and conservationists at a federal level. Through decision-making connections, Costa indirectly supports policy that helps protect the waters “its tribe calls home.”

SHARK THANKS
Costa is also an 11-year partner of OCEARCH, a group of explorers and scientists who are dedicated to generating previously unattainable data on the movement, biology and health of sharks. In 2016, Costa created a line of Limited Edition sunglasses with a new look that mirrored the hues and patterns found on sharks, with a portion of the proceeds being donated to OCEARCH. Costa continued select shark-and-ocean-themed colorways into the fall main collection, and a portion of the proceeds from these colorways still benefit the OCEARCH organization.

In addition, Costa launched a consumer campaign to increase consumer awareness of shark conservation and their important role in our ocean’s ecosystem, including the stories of three shark-attack survivors turned shark conservation advocates, new merchandising materials and a chance for a consumer to win a trip aboard the OCEARCH vessel to tag and name a shark.

COMMITTED TO GIVING BACK
There’s seemingly no end to how generous the optical industry is when it comes to giving back, and Safilo’s recommitment to supporting Special Olympics International is the perfect example. Dating back to 2003, Safilo’s partnership with Special Olympics continues with its announcement last month at company headquarters in Padua, Italy, of a new three-year partnership. Over the past 15 years, this relationship has led to over 1.2 million optical frames and sunglasses being provided to Special Olympics athletes as part of the Special Olympics-Lions Clubs International Opening Eyes eye health and vision screening program. The renewed commitment will see an annual donation of over 60,000 optical frames and sunglasses as part of the Special Olympics vision screening program. The Special Olympics global health platform, which is made possible through the support of the Golisano Foundation, Lions Clubs International, the U.S. Centers for Disease Control and Prevention, and various additional stakeholders, includes the Opening Eyes vision care program, which provides Special Olympics athletes with vision examinations, prescription eyewear and referrals for follow-up care. Safilo is a global supplier of the program. In addition to the donation of frames and sunglasses, Safilo personnel will continue to take an active part in the implementation of the Special Olympics-Lions Clubs International Opening Eyes events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.Safilo USA     800.631.1188     Safilo.com     Info@Safilo.com

#KICKPLASTIC
Humans dump the equivalent of a garbage truck of plastic into the ocean every minute, and one in four fish tested have plastic in them. In 2015, Costa led the way to reduce both the plastic used in its own operations as well as the world’s. Beginning with its own packaging and processes, Costa launched the #KickPlastic campaign. Once the company reduced its own plastic usage, Costa looked to encourage others to do the same, creating campaign materials to spread the word and educate fishing lodges on how to become single-use plastic-free.

“We’re looking at how we can ask fishing pros to think differently,” said Andrew Cox, offshore community manager, Costa. “A lodge we support in Guatemala has already cut out around 24,000 water bottles, and through the Kick Plastic program another lodge switched entirely over to no single-use plastic, with a new boat built around using cups instead of water bottles.”

In 2018, Costa launched a new Kick Plastic Ambassador Program, which recognizes select practices dedicated to helping reduce the amount of plastic that is not only clogging landfills but is finding its way into waterways and oceans. Ambassadors who are committed to the program by demonstrating a dedication to recycling, reusable water sources and community involvement can apply to be recognized as a Costa Kick Plastic Ambassador and in turn receive special marketing materials and #KickPlastic gear for their practice.

Costa     800.447.3700     B2B.CostaDelMar.com     B2BSales@CostaDelMar.com

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