PRODUCT BUZZ

0

LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

DOING GOOD TO HELP OTHERS SEE BETTER

Thanks to L’Amy America’s holiday charity campaign, VOSH International was able to distribute eyewear to migrant workers, anglers and farmers during a recent mission trip to Mexico. L’Amy’s “Help the World to See a Better Tomorrow, TODAY” campaign, which ran during the fall of 2016 for four months, enabled various charities to donate thousands of frames worldwide. 800.USA.LAMY, LamyAmerica.com.

 

SEIKOVISION & MARKETING AGENCY MOJO MEDIA LABS WERE NAMED MARKETER OF THE YEAR FOR HEALTHCARE MARKETING AMERICAN MARKETING ASSOCIATION | DALLAS-FORT WORTH

KNOW A BRO? SPY does, and the company rounded up a few for its new ad campaign #BrosYouKnow. Actors/comedians Brett Elam and Joshua D. Logan along with SPY-sponsored athletes poke fun at stereotypes of outdoor enthusiasts. Videos document “the misadventures of two character bros” as they go camping, hang out at surf shops, and drink craft beer. Launched last month, #BrosYouKnow videos can be seen through the end of July. 800.779.3937, SpyOptic.com, BrosYouKnow.com.

BELGIUM-BASED LUXEXCEL, DEVELOPER OF 3D PRINTING TECHNOLOGY FOR LENSES, SECURED $10 MILLION IN EQUITY FINANCING AND PLANS TO GLOBALLY DISTRIBUTE ITS 3D PRINTING PLATFORM IN THE SECOND HALF OF THIS YEAR.

AT THIS YEAR’S ANNUAL MEETING, VISION SOURCE INTRODUCED ITS TRUCLEAR XD2 AND SD2 PROGRESSIVE LENSES BY ESSILOR AND LAUNCHED ITS PRIVATE LABEL CONTACT LENSES AQUACLEAR 110 AND THE AQUACLEAR 110 TORIC.

Share.

Comments are closed.