Launches, promotions, merchandising, events, and other things to keep you in the know.

SANTINELLI OPENS ITS TOOLBOX. The recently released catalog supplement from Santinelli International features more than 20 new products. ECPs can shop for items including an anvil-style bench block, a spring-hinge toolkit, a screw-extractor set, replacement temples, and more. An electronic version of the supplement is available online and hard copies can be requested from the company. Santinelli International, Inc., 800-644-3343,

DYNAMIC LABS GETS ITS PINK ON FOR OCTOBER. To do its part for National Breast Cancer Awareness Month, Dynamic Labs will offer a product line honoring and commemorating breast cancer survivors and research. Pink products include lens cleaner, bulk microfiber cleaning cloths, clear pouched microfiber cloths, bulk chamois cleaning cloths, maintenance kits, and imprinted microfiber drawstring pouches. Dynamic Labs, 888-339-6264,

SAFILO BLOWS OUT 80 CANDLES. In honor of its 80th anniversary, Safilo has joined the Intrapresæ Collezione Guggen-heim to present limited-edition Peggy Guggenheim-inspired sunglasses. Available exclusively at the Peggy Guggenheim Collection in Venice, the suns offer a contemporary twist on the original design, with a blue butterfly eyeshape and mirrored lenses. Safilo USA, 800-631-1188,

MCGEE ‘QUACKS’ ITSELF UP WITH DUCKS UNLIMITED. The launch of Ducks Unlimited Eyewear and Sunwear kicks off with celebrity spokesperson Jeff Foxworthy at the helm of the campaign. A portion of all proceeds from Ducks Unlimited Eyewear and Sunwear sales go toward conservation and raising awareness. The McGee Group, 800-966-2020,

C&E CLEARS THINGSUP WITH A NEW SITE. The new website from C&E Vision Buying Group presents users with a simplified format and focuses on the theme of “Save More Time & Money.” The site offers web- and cloud-based services as well as an ECP-peer learning community. Other helpful features include current industry news, more than 2,000 industry links, and access to™, an optical-based search engine. C&E Vision Services, Inc., 800-346-2626,

ZYLOWARE’S SOPHIA LOREN HAS A HANDLE ON BAGS. ECPs who purchase any eight Sophia Loren frames will receive a free, spacious handbag. The purchase also entitles the ECP to the newest Sophia Loren easel featuring Style No. SL M253 (shown here) for display. Zyloware Eyewear, 800-765-3700,

VISION WEST TEAMS UP WITH SHAMIR. With this new partnership, Vision West members will receive enhanced rewards through Shamir’s RCPV Rewards program. These rewards will apply to the purchase of Shamir lenses, such as the Autograph III, Attitude III – Fashion™, Element™, Spectrum™, and WorkSpace™ lenses. This program runs through December 31, 2014. Interested ECPs can enroll on Vision West’s website. Vision West, Inc., 800-640-9485,


Lafont partners with Clinique for a media collaboration focused on eyeglass wearers.

Vision West inks a deal with Adlens for instantly adjustable eyewear.

Smith Optics partners with Vail Resorts to create best-in-class eyewear and helmets.


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