PRODUCT BUZZ – SEPTEMBER 2012

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

EYE SAFETY IS KEY FOR LIBERTY SPORT. In conjunction with Prevent Blindness America and the Coalition to Prevent Sports Eye Injuries, Liberty Sport supports September 2012 as Sports Eye Injury Prevention Awareness Month. The campaign strives to educate retailers and the public about the importance of wearing proper eye protection when playing sports. As part of this initiative, Liberty Sport is hosting its Third Annual Sports Center Contest through October (details available in Retailer Only section of libertysport.com). Liberty Sport, 800-444-5010, libertysport.com.


CLEARVISION STAYS YOUNG AT HEART. ECPs looking to grow in the kids’ market may benefit from Success in the Kids Business, a four-part training video series from ClearVision Optical that includes testimonials, statistics, and insights. The series covers topics such as an introduction to ClearVision’s 2012 kids’ collection, creating a frame board for young consumers, business strategies, and merchandising strategies. The videos can be accessed at cvoptical.com/kidsbiz. ClearVision Optical Co., 800-645-3733, cvoptical.com.com.


ARCH CROWN RAISES THE BAR-CODE BAR. In the new Arch Crown Op-Tag™ & Label Fall Catalog, ECPs can find new bar code technology products as well as stock, pre-printed, and custom-printed tags and labels. The bar code packages feature the new Datamax-O’Neil E-Class Mark III-A desktop printer and include thermal transfer tags and labels. Arch Crown, Inc., 800-526-8353, archcrown.com.



HOYA LENDS A HELPING HAND.
Children who are part of a current amblyopia study are on the receiving end of HOYA VISION CARE’s generosity, as the company is donating Phoenix lenses with EX3 to all participants. Frames are being donated by A&A Optical. The study focuses on kids aged 5 to 12. HOYA VISION CARE, North America, 877-528-1939,
hoyavision.com.


VISTAKON LOOKS AT VISION CARE HABITS. Americans’ Attitudes and Perceptions About Vision Care, a new study conducted by Harris Interactive© on behalf of VISTAKON Division Johnson & Johnson Vision Care, Inc., reveals that Americans’ attitudes about vision care are inconsistent with their practices. Although Americans identify sight as the most important of the five senses, there has been a 36% increase in the number of people who do not regularly visit an ECP since 2006. An executive summary may be requested by e-mailing visioninamerica@its.jnj.com. VISTAKON, Division of Johnson & Johnson Vision Care, Inc., 800-843-2020, jnjvisioncare.com.


TRANSITIONS DISPENSES NEW INFO. In its updated dispensing guide and availability chart, Transitions Optical covers the latest availability for Transitions® products. Your Guide to Dispensing Success also offers ECPs tips for helping patients with lens selection. ECPs can order this free guide by e-mailing cservice@transitions.com or visiting the Product Availability section at transitions.com/pro. Transitions Optical, Inc., 800-848-1506, transitions.com.


NEWS

Marchon supports the World Sight Day Challenge in October, organized by Optometry Giving Sight.

B. Robinson announces the launch of Ivanka Trump Sunglasses for Spring 2013.

VisionWeb integrates its ordering portal with Diversified’s Practice Maximus™ software.

Match Eyewear further expands into Canada with the purchase of Toronto-based Optiq Frames Ltd.

Rudy Project introduces a two-for-one promotion on the purchase of several sunglasses or helmets.

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