PRODUCT BUZZ – SEPTEMBER 2011

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

KENMARK IS ON DISPLAY WITH JHANE BARNES. With a minimum frame purchase, retailers will receive a complimentary two-piece Jhane Barnes display as well as a Jhane Barnes logo block. The P-O-P pairs with Kenmark’s Jhane Barnes ophthalmic collection, which is inspired by the geometrics and architectural elements present in the designer’s menswear collection. Kenmark Group, 800-627-2898, kenmarkoptical.com.

HONG KONG FAIR MARKS 19TH YEAR. Set to take place November 3 to 5, the HKTDC Hong Kong Optical Fair will cover a spectrum of optical products, drawing companies from around the globe. Highlights include the Brand Name Gallery which features a wide range of branded eyewear and a new zone for contact lens manufacturers. Hong Kong Trade Development Council, 011-852-1830-668, hktdc.com/hkopticalfair.

ARCH CROWN RAISES THE BAR-CODE BAR FOR FALL. The fall 2011 Arch Crown catalog includes bar code technology products that have been designed in conjunction with software developers in the optical industry to provide efficient, usable price tagging and labeling. Products featured include the new Datamax-O’Neil E-Class Mark III-A desktop printer and Labelview software for printing personalized QR codes. The catalog also highlights options for pre-printed, customized Op-Tags™ and labels. Arch Crown, Inc., 800-526-8353, archcrown.com.


REM’S JOHN VARVATOS FINDS ITS ROOTS.
Jazz-influenced, eclectic hip-hop artists The Roots are featured in the latest John Varvatos ad campaign for REM Eyewear. The images of the band were shot by photographer Danny Clinch at the New Republic Airport in New York. Yard’s creative director, Stephen Niedzweicki, said the concept is based on classic images of bands on the road. REM Eyewear, 800-423-3023, remeyewear.com.

CLEARVISION’S BCBGMAXAZRIA SHOWS STRENGTH FOR THE CURE. For the fifth consecutive year, BCBGMAXAZRIA and ClearVision are partnering in the fight against breast cancer. Susan G. Komen for the Cure® will receive 20% of all retail sales from the new limited-edition sunglasses, called Strength. Offered in two color choices—black with a pink interior and plum with a pale pink interior—Strength features CR-39® UV 400 lenses that provide 100% UV protection. ClearVision Optical Co., 800-645-3733, cvoptical.com.

WILEY X SETS ECPS UP FOR SUCCESS. With its “Blue Print” for success, Wiley X looks to help ECPs obtain new patients, achieve additional sales, and increase profits in the industrial safety market. The program includes a white paper as well as an industrial-blueprint-themed tri-fold brochure. Wiley X Eyewear, 800-776-7842, wileyx.com.

VSP KICKS OFF SEASON TWO OF THE EYEFILES. The EyeFiles™ Webisode series, presented by Sacramento Kings Guard Tyreke Evans, presents parents with approaches for maintaining healthy vision for their children. EyeFiles addresses topics including sports eyewear, sunglasses, the effects of digital devices and 3D movies on vision, and more. The series can be viewed on the EyeFiles tab of VSP’s Facebook page. VSP, 800-877-7195, vsp.com.


TRANSITIONS BROADENS HORIZONS FOR ECPS.
Transitions Optical’s new seminar, Creating a Comfortable Eyecare Experience for Your Diverse Patients, offers ECPs approachable strategies to implement during each stage of a patient’s experience: pre-visit outreach, reception, eye exam, dispensary, and follow-up. The goal is to improve communication with patients and demonstrate ECPs’ commitment to vision care that is culturally appropriate. Transitions Optical, Inc., 800-848-1506, transitions.com/PRO.

NEWS BUZZ
Maui Jim adds tennis player Sabine Liscki to its team of tennis ambassadors.

Arnette Eyewear welcomes Mark Appleyard as a team rider.

Marchon’s Nike Vision signs Olympic Gold Medalist Misty May-Treanor.

Modern Optical International enters agreement to distribute Readerware Reading Glasses.

Modo’s ECO plants a tree for every frame sold with its one frame one tree program.

Publisher Taschen releases Eyewear: A Visual History by eyewear designer Moss Lipow.

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