PRODUCT BUZZ – OCTOBER 2016

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GLOW IN THE DARK
Transitions Optical and Marie Claire hosted a special viewing party in New York City in late September for Project Runway’s episode “Blacklight or Daylight.” Co-host Tim Gunn and Transitions challenged contestants to design outfits that looked dramatically different from day to night. Designer Erin Robertson(above), who was on hand at the event, won for her sweet, flowy dress that revealed sexy undergarments under black light. Also present were Transitions “influencers” Coco and Breezy, twin eyewear designers, who were decked out in their latest Twizzler- and Jolly Rancher-inspired ophthalmics. Transitions Optical, Inc. , 800.848.1506, transitions.com.

REALITY TV
Coinciding with World Sight Day on October 13, the one-hour documentary sponsored by ZEISS and Luxottica, SIGHT-The Story of Vision, premiered on PBS affiliate stations in the U.S. Produced by Emmy Award-winning producer Kris Koenig and narrated by Sir Elton John, the movie traces the progress in eyecare and vision solutions over the past 800 years and the growing worldwide crisis and efforts by individuals and organizations to resolve it. “Universal Eye Health” is one of the main goals of the World Health Organization’s Global Action Plan through 2019. Carl Zeiss Vision, Inc., 800.358.8258, zeiss.com/lenses, Luxottica, 800.422.2020, luxottica.net.


EUROPEAN EXPANSION
As part of its international growth strategy, Hilco Vision has acquired two Netherlands-based companies: Optiplus, the market leader for accessories, professional tools and lens care serving major chains and the independent market; and Proteye, the market leader for frame design and in-house lens edging catering to the Rx needs of the industrial safety and swim markets. Hilco, 800.955.6544, hilco.com.


ACING UV PROTECTION
Continuing its outreach to patients, Essilor of America’s educational national campaign for Xperio UV polarized sun lenses features eight-time AVP (Association of Volleyball Professionals) champion April Ross. Ross has also been tapped to help launch a new program, A.C.E.S., All Day Coverage when Exposed to Sun. Essilor of America, Inc., 800.542.5668, essilorusa.com.

 

SELIMA CELEBRATES 20 In the heart of Paris in September, Selima Salaun held a celebration for the 20th anniversary of her brand, Selima Optique. The City of Lights was selected because Salaun’s design journey took her from Kabyle roots in Northern Africa to New York, by way of Paris. Attended by guests of the trade and fashion industry, the four-day fête showed off special re-releases and limited-edition frames inspired by the ’70s (think Robert Redford in his sexy aviators or the great beauty of Paolo Sorrentino) for spring/summer 2017. Oversize metals, aviators and acetate round sunglasses with colored lenses in rose, light blue, green, red and yellow dominate this collection. Selima Optique, 212.677.8487, selimaoptique.com.

Our condolences to the family of Yale F. Weissman, co-founder and chairman of Modern Optical International, who passed away on Sept. 18 at the age of 83.

Match Eyewear acquired the Kata brand and associated patents, including Kata’s M1 and Reverse hinge technology, from B. Robinson.

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