Launches, promotions, merchandising, events, and other things to keep you in the know.
OGI SUPPORTS KIRBY PUCKETT EYE MOBILE.
The Kirby Puckett Eye Mobile, the first eye clinic on wheels in the Twin Cities region, provides eyecare for children referred through the Phillips Eye Institute’s Early Youth Eyecare (E.Y.E.) program as well as free vision screening for children and adults. In 2013, Ogi Eyewear donated more than 600 frames to the E.Y.E. program and will match that number in 2014. Ogi Eyewear, 888-560-1060, ogieyewear.com.
SCORE BETTER SWAG.
With Shamir’s new rewards program, loyal customers will get to choose fabulous new prizes-such as Apple iPads, Apple MacBook Pros, Xbox 360s, Blu-ray players, and retail gift cards-on Shamir’s updated rewards program site, rcpvrewards.com. Shamir, 877-514-8330, shamirlens.com.
HONG KONG HIGHLIGHTS GLOBAL TRENDS.
The HKTDC Hong Kong Optical Fair takes place November 5 to 7 at the Hong Kong Convention and Exhibition Centre. Hong Kong is the world’s third-largest exporter of frames after Italy and the Chinese mainland. Last year’s show featured a record-breaking number of exhibitors nearly 14,000 buyers from approximately 100 countries and regions. Hong Kong Trade Development Council, 011-852-1830-668, hktdc.com/fair/hkopticalfair-en.
DARIUS RUCKER SHEDS LIGHT ON ONESIGHT.
Grammy‘ and CMA award-winning country music artist Darius Rucker has been tapped as the brand ambassador for OneSight, a nonprofit organization that helps restore vision in underserved communities globally. Rucker, who wears Transitions‘ lenses, stars in OneSight’s PSA, “Bringing Dreams Into Focus,” urging consumers to get educated and involved with this cause. Transitions Optical, 800-533-2081, transitions.com.
C&E VISION’S MYCLOUD IS A VIRTUAL SAFETY NET.
Get access to months’ worth of paperwork via the web with C&E Vision’s myCloud™, a cloud-based transaction archive that holds six years of monthly statements, manufacturer invoices, and product purchasing reports. This new service also allows members to analyze purchase data by manufacturer SKU. C&E Vision, 800-346-2626, cevision.com.
SUPER SYSTEMS ROLLS OUT NEW BLOG.
The makers of FastGrind, Super Systems, has launched superopticalblog.com for daily company and industry news, and fun, humorous content. The new social media outlet provides a more personalized connection to the company’s customers and the optical community. Super Systems Optical Technologies, 800-543-7376, superopticalblog.com.
MORE ON MYOPIA.
To keep viewers in the loop about myopia, allaboutvision.com has boosted its content on myopia control methods and research. Free, downloadable new infographics that ECPs can share with their patients are also available. All About Vision, 858-454-2145, allaboutvision.com.
ONE-STOP SHOP FOR CUT LENSES.
ECPs can now order lenses and frames in a single phone call with Marchon Direct. The new service offers 30% off Unity lenses, free shipping, and ECPs can keep their best-selling frames on display while orders are being processed. The VSPOne Optics lab can fill most orders in five business days or less. Marchon Direct, 800-645-1300, marchon.com.
With Ocuco’s acquisition of Cc Systems, it will support more than 2,750 labs in 50 countries.
Grammercy Eyewear has become the distributor of the Jacques Durand Occhiali portfolio of brands that comprise Jacques Durand, Veronika Wildgruber, and Alyson Magee.
In the U.S., pro angler Conway Bowman hooks up with SPY.