ENCHROMA JOINS FORCES WITH FRAMERI
Color-blind patients will have more style choices and will be able to swap their EnChroma Cx-65 lenses for
indoor use to Cx-15 lenses for outdoor use in handcrafted Italian Frameri frames. EnChroma’s glasses
re-establish the correct balance between signals from three photo-pigments in the eye, and they are available
in Rx or plano. Frameri’s modular eyewear comes in four collections and a slew of colors and tints for more
than 740 options. EnChroma, 510-497-0048, enchroma.com/frameri.
CINEMATIC CELEBRATION Persol introduces a fresh take on its Cellor frame, which was created in 1955 and made its unique mark by being foldable and worn by celebrities and actors. The 2015 version comes in a new folding style for a sun and ophthalmic, and the campaign features iconic film director Wim Wenders in a series of three prints that capture the spirit of Italian cinema. The campaign video, Paparazzi which Wenders directed, portrays a day in film production. Luxottica, 800-422-2020, luxottica.net.
SAME-DAY SERVICE IN the CITY THAT NEVER SLEEPS What better location than New York City for the delivery service QSpex to set up shop? The same-day lens manufacturer opened a 3,300-sq.-ft. location in the Bronx, close to major roadways and with easy access to all five boroughs. Once the frames are received, the lenses are cut and the finished eyewear is dispatched to the patient’s location of choice where a licensed optician makes the final adjustments. QSpex Technologies, 888-259-9845, qspex.com.
VARILUX REACHES MORE CONSUMERS Essilor of America wants to raise greater awareness of its Varilux‘ products by extending its campaign to six consumer print publications: Food and Wine, Fortune, Golf, More, Sports Illustrated, and Sunset. The company will further support ECPs with lens merchandising kits that showcase the proprietary W.A.V.E. Technology™, which provides sharp vision and smooth transitions at any distance. Essilor of America, Inc.,
TRAINING ON YOUR TIME FRAME
The online Zeiss Academy Vision Care enables ECPs to access courses 24/7 on optical science, selling skills, and the latest products and technologies. Using spoken narrative, animation, and “gamification” techniques, the site offers an engaging and retainable education experience, according to the company. It also tracks progress and allows students to easily pick up where they left off. Carl Zeiss Vision, Inc., 800-358-8258, zeiss.com/e-learning.
Safilo launches Elie Saab eyewear beginning in January 2017. The company also inks a deal with Alpargatas to produce Havaianas eyewear starting in June 2016.
Professional angler and two-time Rayovac FLW Series, Western Division, Todd Kline, has joined the SPY family as a brand ambassador.
In January, Marcolin launches Moncler eye- and sunwear as well as ski goggles.