A MOMENT IN TIME Giorgio Armani’s 2016 campaign, “Different Eyes, Different Lives,” portrays the Frames of Life eyewear collection by capturing the suspense right before an emotional moment, such as a ballet dancer waiting to walk on stage or a filmmaker capturing a live shot of wildlife. The styles for women and men comprise five ophthalmics and six suns, which each come in two hues. Clean lines and fine details with a sophisticated retro look define this distinctive Armani collection. Luxottica, 800.422.2020,

ECPs, do you need more proof to help boost photochromic sales? Research from the inaugural Transitions Adaptive Sunglasses Selection Survey found that nearly nine in 10 consumers (87%) take steps that “disrupt sun protection in order to combat varying light throughout the day.” Sixty percent of consumers say they put sunglasses on top of their head to compensate for changing light conditions while more than one-third (38%) admit to going without sunglasses when they need them or switching between sunglasses and regular eyeglasses (32%). Transitions Optical, Inc., 800. 848.1506,

Sun-drenched Mexico City provides the backdrop to showcase Nine West’s spring 2016 sunglass and ophthalmic collections featuring international models Iris Van Berne and Selina Kahn. Shot by world-renowned photographer Nagi Sakai at a World Heritage site, the historic home of the late Mexican architect Luis Barragan, the campaign combines contemporary
minimalism with a saturated, prismatic color palette. Marchon Eyewear, 800.645.1300,

From now through June 30, ECPs have multiple opportunities to win an all-expense paid trip to Moorea, Tahiti, through Costa’s Waypoint Sweepstakes. You will receive a game card for the grand prize drawing if you place a new Rx order, complete training on or participate in the promotion efforts at trunk shows and on social media. Additionally, patients who purchase a new pair of Costa Rx sunglasses will receive an entry into the grand prize drawing. Costa, 800.447.3700,






Shot on location in Montreal, Quebec, the new FYSH UK advertising campaign-“The future belongs to the originals”-features the new elegantly sexy sunglass collection as well as the ophthalmics. Depicted in real-life situations, women of the FYSH UK campaign become stylish heroines of their own daily life whether they are going to work or reading a book at home. Each style is an explosion of bold colors, intricate patterns and polished design details. WestGroupe, 855. 455.0042,


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