IN A CARRERA STATE OF MIND.
Shot by acclaimed L.A. photographer Magdalena Wosinska, the “Out There” global campaign for Safilo’s Carrera Eyewear embodies the freedom, spontaneity, and passion of the brand. It harkens back to why Carrera’s creator, Wilhelm Anger, in 1956 named his sports goggle after the most dangerous race in the world, the Carrera Panamericana. Safilo USA, 800-631-1188, safilo.com.
COME INTO THE LIGHT-AND BE PROTECTED.
Transitions Optical, Inc.’s “Modes” campaign-that focuses on Transitions‘ XTRActive‘ and Transitions Signature lenses with Chromea7 technology-introduces more consumers to photochromatic eyewear via TV and digital and social media. The “Modes” ad will be featured every quarter and seen more than one billion times, according to the company. Transitions Optical, Inc., 800-848-1506, transitions.com.
GEAR UP ONLINE FOR SUNGLASSES DAY.
The Vision Council’s new portal makes it easy for ECPs to customize P-O-P and in-store marketing materials for National Sunglasses Day on June 27. Available at thevisioncouncil.brandmuscle.net, the promotional goodies also include a video series that stresses the importance of UV protection as well as a focus on fashion. The Vision Council, 703-548-4560, thevisioncouncil.org.
GET SCHOOLED WITH ESSILOR.
Now offering an upgraded, comprehensive online program for the ABO Basic Certification Exam, Essilor of America, Inc.’s web-based ECP University (ECPU) features six modules with game-based quizzes using whiteboard animation and Eyemagination‘ videos that uses mobile flash cards and practice tests. Also, ECPU’s enhanced Dispensary Manager Training Program allows materials to be digitally operated on a tablet that is given to each participant. Essilor of America, 800-542-5668, essilorusa.com.
DO YOUR PATIENTS WANT TO SEE LIKE AN ATHLETE?
Eyeking’s Under Armour Eyewear rolls out an exciting video showcasing its Storm polarized lenses, developed with Carl Zeiss Vision, and features ultra-marathoner and bow hunter Cameron Hanes, pro surfer Brianna Cope, and pro angler Brent Feder. The scratch-resistant, hydrophobic, ANSI Z87.1-rated Storm lenses block 100% of UVA, UVB, and UVC rays and come in 14 versions for women, 16 for men, and one for youth. Under Amour, 866-393-5464, uaeyewear.com.
COSTA COMMITS TO KICKING PLASTIC OUT OF OCEANS.
Doing its part to help educate consumers about the “plastic sea soup” damaging wildlife and fish around the globe, Costa has launched a “Kick Plastic” campaign, #KickPlastic, and produced an animated video that explains the problem: bit.ly/kickplasticvid. A dedicated page on the company’s website includes news articles, tips for reducing plastic use, and stories of people making lifestyle changes. Costa, 800-447-3700, costadelmar.com.
Eating nuts and seeds, which contain vitamin E and zinc, will help keep eyes healthy.
Rudy Project names Pro Triathlete Max Fennell as brand ambassador.
Luxottica’s retail comp-any Sunglass Hut was selected as Principal Sponsor of London Fashion Week, which takes place Sept. 18-22.
Vision-Ease partners with IOT to expand its digital lens portfolio to encompass wrap styles for sports enthusiasts.
FGX International, a subsidiary of Essilor, acquired Fabris Lane and now counts retailer Red Hot Sunglasses and brands Karen Millen, Lipsy, Animal, and Oliver Goldsmith in its portfolio.