PRODUCT BUZZ – MAY 2014

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Launches, promotions, merchandising, events, and other things to keep you in the know.

CLEARVISION GETS SCREEN TIME. ECPs can keep patients engaged and on topic with two new videos: ClearVision’s piece showcasing the spirit of PuriTi titanium eyewear and a sit-down chat with BCBGMAXAZRIA’s chief creative officer, Lubov Azria. In addition to serving as content to present in waiting rooms, these videos can keep patients informed and entertained across social media. ClearVision Optical Co., 800-645-3733, cvoptical.com.

SAFILO’S JIMMY CHOO RAISES A CURTAIN FOR KIDMAN. Featuring Cubist-inspired designs and a modern jungle backdrop, the Spring/Summer 2014 advertising campaign for Safilo stars Academy Award-winning actress Nicole Kidman. A behind-the-scenes film is available at jimmychoo.com. Safilo USA, 800-631-1188, safilo.com.

TRANSITIONS KEEPS COMMUNICATION FLOWING. A new, bilingual pocket-sized card outlining the lens options and features of Transitions Signature™ lenses is now available. Offering the same information in English and Spanish, the pocket card is 5.5 in. x 7.5 in. in its unfolded state. It is available in the “My Practice” section of Transitions’ mymulticulturaltoolkit.com. Transitions Optical, Inc., 800-848-1506, transitions.com.

CHARMANT REWARDS ELLE SALES. Through June 30, the Elite Rewards program offers registered ECPs one point per stock purchase and two points per Rx purchase (based on net purchases). Final point totals can be redeemed for gifts. The program covers five levels, featuring rewards of increasing value form one level to the next. Interested retailers can register at charmant.com/us/ellecontest. Charmant Group, 800-645-2121, charmant.com/us.

KENMARK REACHES PORTAL PERFECTION. Whether you need to schedule an appointment with your territory manager or need to review your order history, Kenmark’s updated web-based sales portal makes the process easier than ever. Updates also make the placement of online orders easier and more efficient, with user-friendly filters for tracking down specific frames including color, eyesize, shape, gender, and material. Kenmark Group, 800-627-2898, kenmarkoptical.com.

LENSCRAFTERS TAKES A STAND. A new LensCrafters ad campaign for television, print, and digital outlets sets out to inform and educate patients. Take a Stand for Quality Vision Care is built on five key messages: “Why a Tenth of a Millimeter is Massive,” “We Listen to Eyes,” “Be Clear,” “Invest Here,” and finally, “All Glasses are Not Created Equal.” Luxottica, 800-422-2020, luxottica.net.

COSTA PLAYS BASS. The latest original film series from Costa focuses on extreme bass fishing in Colombia, Mexico, Africa, Nicaragua, and New Guinea. GEOBASS: The World’s Greatest Bass Fishing Adventure kicked off during the first Bassmaster Elite Series Tourna-ment and will continue through September 19. Expedition anglers featured in the series include Thad Robison, Brian Jill, Jay Johnson, and Chris Owens; the series can be viewed at costadelmar.com/geobass. Costa, 800-447-3700, costadelmar.com.


MODERN OPTICAL HITS THE BIG 4-0. Celebrating four decades in eyewear, Modern Optical will hold special promotions and giveaways throughout the year. The company began in 1974 with a collection of 20 styles, 18 of which were metal and a single flyer. Today the company boasts more than 800 styles and a 110-page catalog. Modern Optical, 800-323-2409, modernoptical.com.

NEWS BUZZ:

Inspecs USA welcomes professional surfer Cory Lopez as the new Global Brand Ambassador for O’Neill Eyewear.

Silhouette announces Academy Award-winning actress Cate Blanchett as the face of its ICON for an ICON campaign.

Luxottica and Google enter partnership for design, development, and distribution of Glass wearable devices.

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