LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
ESSILOR REACHES OUT. National ad campaigns for Crizal® No-Glare lenses and XPerio UV™ superior polarized sun lenses are rolling out on television and radio, in print, and across digital media. Both campaigns will focus on their respective products’ ability to provide UV protection and will inform consumers about the Eye-Sun Protection Factor (E-SPF®). Essilor of America, Inc., 800-542-5668, essilorusa.com.
SAFILO’S POLAROID HITS REFRESH. In collaboration with Berlin-based agency KKLD*, Polaroid Eyewear is embarking on a brand relaunch across media channels. The campaign features highlights from Polaroid’s first 75 years on the scene, and brings attention to the sunglasses’ polarization technology as well as their notable designs. Safilo USA, 800-631-1188, safilo.com.
L’AMY AMERICA P-O-PS INTO SPRING. Offered with 36-piece Nicole Miller orders, the Spring 2013 point-of-purchase package includes a Nicole-Miller-inspired six-piece tray, a single frame display, and a Nicole Miller cosmetics purse. Other packages are also available, for 12- and 24-piece purchases. L’Amy America, 800-USA-LAMY, lamyamerica.com.
SIGNET ARMORLITE SHOWS OFF ITS WINNING WAYS. From now through June 30, ECPs can enter into Signet Armorlite’s PhotoViews photochromic lens promotion for the chance to win a PhotoViews photochromic lens demo kit, which includes a neoprene bag packed with a PhotoViews display, a gray and a brown PhotoViews lens, and a PhotoViews lens cleaning cloth. Entrants just need to view the presentation at signetarmorlite.com/photoviewspromo and take the quiz on the site. Signet Armorlite, Inc, 800-950-5367, signetarmorlite.com.
PFO GLOBAL GETS SMART. A new vision fulfillment program, SmartEyewear Generations (SEG), connects the many elements of coverage within the Affordable Care Act, including frames and lenses. The program, which includes Pediatric Vision Benefits and Medicaid/CHIPs coverage, utilizes an online ordering platform that manages insurance benefits with a HIPAA-compliant lab system. PFO Global, 866-996-7849, smarteyewear.com.
CLEARVISION GOES TO VIDEO. The second and third videos in ClearVision’s Specialty Fit Video Series cover Global Fit eyewear and Style ’n Fit eyewear, respectively. The Global Fit video offers viewers an overview of how this eyewear can benefit many patients with narrow or lower nosebridge and flatter facial structure. The Style ’n Fit video offers information about the collection of the same name, which accommodates women needing a slightly larger sized frame. ClearVision Optical Co., 800-645-3733, cvoptical.com.
THE VISION COUNCIL USES ITS HEAD. Together with the AOA, The Vision Council is launching a public awareness campaign to take place in the second half of 2013. Think About Your Eyes® will educate the public about the importance of vision health, and will encourage ECPs and other industry leaders to help spread the message. This campaign is a follow-up to the 2010 effort, which resulted in a 7.9% increase in overall eye exams in the markets involved. The Vision Council, 703-548-4560, thevisioncouncil.org.
TRANSITIONS AND YOUNGER TAKE IT ON THE ROAD. For the Bright Solutions tour, which kicks off on May 7, Transitions Optical, Inc. and Younger Optics will visit 15 U.S. cities with a course worth one ABO credit (and Florida- and New York-State licensed approved. The seminar covers what ECPs can do to meet consumers’ expectations. Attendees will work from sample patient profiles and will receive a complimentary trial fit voucher. Transitions Optical, Inc., 800-848-1506, transitions.com/eventrsvp.
Block Buying Group rebrands and is now Block Business Group, For Independent Eye Care Professionals.
Silhouette signs actor Patrick Dempsey as spokesperson for Titan Minimal Art. The Icon.
Costa partners with Kenny Chesney to support the Coastal Conservation Association (CCA).