Set against Etna, Europe’s most active volcano, Blackfin’s new 2017 campaign “Sky’s the Limit” uses this natural setting of a harsh and barren terrain to represent the company’s vision of overcoming difficulties. Photographed by Giovanni De Sandre, the imagery highlights the company’s goal to position itself internationally. Blackfin, distributed by Villa Eyewear, 877.889.0399, villaeyewear.com.
THE CLEAR EDGE
Expanding its concept of the best possible vision, Silhouette International introduces Silhouette Vision Sensation, lenses that will be tailor-made for the brand’s spectacles collections and produced at the Austrian family company’s headquarters in Linz. The premium lenses, Silhouette Panorama, include single-vision and premium progressive lenses for rimless and full-rimmed spectacles, with a focus on progressive lenses and optimizing vision right to the very edge of the lens. Rollout in the U.S. to select customers will occur later this year. 800.223.0180, Silhouette.com.
Dynamic Labs and ZEISS Sunlens have partnered for a program for one-of-a-kind premium, plano, sunlens design, upgrade and replacement service. The program allows ECPs access to a large inventory of ZEISS premium plano sunlenses, creation of a unique revenue stream and new and exclusive service to patients. Dynamic Labs, 888-339-6264, dynamiclabs.net/z-program.
|DAVID VS. GOLIATH In late January, optical brand Philly EyeWorks stood up for small businesses with a peaceful protest outside of Warby Parker’s new brick-and-mortar location in Center City, PA. The protest marked an appropriate retaliation for when several years prior, Warby Parker parked its mobile store school bus in front of the Philly EyeWorks showroom, according to Cliff Balter, owner. The Philly EyeWorks brand features 21 eclectic frame styles that are each available in hundreds of color and finish combinations. Each frame is hand finished onsite. 888.245.0540, phillyeyeworks.com, firstname.lastname@example.org.|
Hilco Vision acquired Croakies Inc., the Wyoming-based originator of eyewear retainers.
L’Amy America inked a deal with Condé Nast ophthalmics and sunwear under the name Glamour Editor’s Pick. Preview at VEW 2017.
Baumvision signed with Belgian brand Komono to sell and distribute the brand’s eyewear in the U.S.
Tuscany Eyewear extends its Porsche Design Eyewear license with Rodenstock Group for 10 more years.