A million reasons to smile Safilo has partnered with the Special Olympics through 2019. For the past 12 years, the eyewear company has provided one million optical frames and sunglasses to athletes all over the world.
NAME THAT FRAME
Aspire Eyewear by ClearVision Optical kicked off a social media contest for ECPs and their patients to give a moniker for a fall 2016 style with the theme of “Aspire to be.” The contest runs through March 18, and the winner will receive a choice of an ophthalmic or sun. Share names on facebook.com/AspireEyewear or submit them via email to email@example.com, Instagram (tag @Aspire_Eyewear) or Twitter (tag @AspireEyewear) using #AspireToBe.
KIT AND CABOODLE
The Vision Council (TVC) released its user-friendly spring/summer 2016 digital trend kit.
By using the mobile site Media.Eyecessorize.com, users can enter QR codes to get immediate access to the trends, story ideas and face-fitting tips. 703.548.4560, thevisioncouncil.org.
SELIMA OPTIQUE LAUNCHES EXCLUSIVE IRIS APFEL SUNS
Beloved fashion icon Iris Apfel is the latest muse for an eyewear retail collaboration. The Iris Apfel X Le Bon Marché by Selima Optique sunglasses come in red or black acetate in a fresh octagonal shape and will be available starting March 2 at Selima’s New York shop and Paris’ Le Bon Marché. Apfel attended Paris Fashion Week to create 10 outfits from her
personal wardrobe and accessory line that reflect her 10 favorite places in the City of Light. 212.677.8487,
NOT JUST FOR OLDER folks Transitions Optical, Inc. is aiming to reach younger single vision wearers through its social media campaign, #SeeLifeThroughANewLens, as well as its TV ad “Life Well Lit” on primetime networks such as NBC and CBS. The company will also continue its partnership this year with Rolling Stone. 800. 848.1506, essilortransitions.com.
Mykita’s 2016 campaign, “Sequences of an Island” was shot on the stark and weather-formed Scala dei Turchi in Sicily by photographer Mark Borthwick on his 25-year-old Leica camera. Models got to show off new ophthalmics that range from classic to avant garde and the latest, cool sunglasses available with polarized, gradient or photochromic lenses. 973.669.0063, mykita.com.
Marchon Eyewear, Inc. appointed Andy Skitmore as senior VP of the Americas and Dan Leonardi was promoted to VP of sports brands.
Adlens appointed David Eichelberger to senior VP of VPO, Sue Creek was appointed VP of sales and training, David Hunt is the new director of VPO customer success and operations, Mara Nieuwsma now serves as VP of global business development, and James Methven was appointed VP of marketing.