Launches, promotions, merchandising, events, and other things to keep you in the know.
WATCH AND LEARN. Featuring a streamlined and enhanced user experience, Essilor of America, Inc.’s relaunched Crizal‘ website is aimed at educating both ECPs and consumers on the No-Glare lens portfolio. The site showcases the unique benefits of the lens through interactive demos and engaging presentations; an ECP locator is highly visible on all pages. Essilor of America, Inc., 800-542-5668, crizal.com.
WESTGROUPE TAKES MIAMI. The new lifestyle campaigns for West-groupe’s KLiiK denmark and EVATIK collections-which kicked off at MIDO and will premiere for the North and South American markets at Vision Expo East this month-were shot in unique locations in Miami, FL, to reflect each brand’s essence. Both the youthful, relaxed atmosphere of KLiiK and modern, masculine chic of EVATIK have been captured in some “magical” moments. Westgroupe, 800-361-6220, westgroupe.com.
CASHING IN. Shamir updates its RCPV‘ rewards program for three products-Shamir Creation‘, Shamir Duo‘, and Shamir Glacier Plus™. For Creation and Duo sales, points will no longer be given but sales will continue to count toward the 15-pair minimum. For Glacier Plus: points will be given but sales will not count toward the minimum. Shamir Insight, Inc., 877-514-8330, rcpvrewards.com.
EYECESSORIZE VIDEOS DEMO TIPS AND TRENDS. The Vision Council’s Eyecessorize campaign rolled out videos on beauty tips, shopping guidelines, and trends for men featuring spokesperson and style expert Jenn Falik. Product is showcased from 15 members of the Eyewear and Accessories and Sunglass and Reader Divisions. The Vision Council, eyecessorize.com, 866-826-0290.
LOYALTY PAYS OFF. C&E Vision launches its Look™ Loyalty Rebate Program, which offers members up to 12% in savings quarterly. Look partners include Aspex Eyewear, DeRigo Vision, Eyewear Designs, REM Eyewear, Ron’s Optical, Rudy Project, SPY, and Zeiss Vision Laboratories. C&E Members can keep tabs on rebates in the iBank™ system. C&E Vision Member Services, 800-346-2626, cevision.com.
THE BRITISH ARE COMING. To accompany the rollout of new Ted Baker styles, Tura’s new marketing campaign and P-O-P materials show off the eyewear on “peel-able” art; there are fruit collages transformed into faces on colorful backgrounds with the tagline: “Keep Your Eyes Peeled- Eyewear With Appeal.” Tura, 800-242-8872, tura.com.
Kirk & Kirk partners with Luxe-Lab to distribute its Vivarium and Solarium collections in the U.S. and Canada.
Revo signed professional climber and renowned photographer/filmmaker Jimmy Chin as brand ambassador.
Dragon Alliance will serve as the official eyewear partner for U.S. Ski and Snowboard Association (USSA) events, most notably the Sprint U.S. Grand Prix and the USANA International Cross Cup.
Eastern States Eyewear has been tapped as the exclusive U.S. distributor for Ã‰té Lunettes.
Rodenstock lenses are now available in the U.S. through EGMA LLC’s distribution center in Dallas, TX.