Launches, promotions, merchandising, events, and other things to keep you in the know.
TRANSITIONS ENTERS A NEW MODE. A new ad campaign from Transitions Optical promotes Transitions‘ Signature™ lenses with a focus on the new Chromea7™ technology, and features the lenses’ many “modes.” Viewable at youtu.be/MYTBZOst3a0, the commercial works from viewers’ knowledge of the brand’s Life well lit™ campaign. Transitions Optical, Inc., 800-848-1506, transitions.com.
ESSILOR STAYS IN THE PUBLIC EYE. The initiative to drive awareness of prescription sunwear and the benefits of Xperio UV™ lenses continues in 2014, as Essilor launches a second year for the product’s ad campaign. The campaign will return to the airwaves during the second quarter. In addition, more than 4,000 ECPs will receive Xperio UV P-O-P and educational materials. Essilor of America, Inc., 800-542-5668, essilorusa.com.
WILEY X WORKS ITS CORE. “Absolute. Premium. Protection.” With a focus on the company’s core strengths and values, the new marketing message from Wiley X‘ packs a punch. The tagline will be incorporated into advertisements, P-O-P artwork, collateral materials, and more. Wiley X Eyewear, 800-776-7842, wileyx.com.
EYECARE PRO FEELS FREE. ECPs can reach families in an entirely new way when they utilize the free integrated marketing campaign from EyeCarePro’s Marketing Services. With customizable as well as generic materials, the campaign carries messaging about the importance of children’s eye exams and follow-up care. Materials can be downloaded at eyecarepro.net/weve-got-your-marketing-covered-2014. EyeCare Pro, 866-886-4442, eyecarepro.net.
WESTERN OPTICAL GOES LIVE. ECPs who click on the Western Optical Live! button on the website will be treated to video explanations of the hand tools and dispensing accessories available in the catalog. Western Optical Supply, 800-423-3294, westernoptical.com.
OGI SEES…AND LEARNS. Ogi Eyewear has teamed up with Nikon Canada and the Ontario Association of Optometrists as exclusive corporate partners supporting the Ontario Eye See…Eye Learn‘ program. Through the program, qualifying children will receive free prescription eyewear featuring frames from the Ogi Kids Collection and Nikon lenses. Ogi Eyewear, 888-560-1060, ogieyewear.com.
ARCH CROWN PLAYS TAG. The Winter 2014 Op-Tag™ & Label Plus Bar Code Technology Catalog from Arch Crown is now available. With 40 pages of products, the catalog includes a full line of bar code technology products as well as more than 100 style stock, pre-printed, and custom-printed Op-Tags and labels. Also featured are the new Model No. TT368 thermal transfer tags for OfficeMate‘ software, BarTender‘ software, and an offer to save $50 on a thermal transfer starter package. Arch Crown, Inc., 800-526-8353, archcrown.com.
SAFILO’S BOBBI BROWN WANTS SELFIES. Using their smartphones, patients can enter the P-O-P-driven “Get Framed” optical promotion from Bobbi Brown. After answering a series of questions at bobbibrowneyewearsweeps.com, patients will be entered to win a range of prizes, including a shot at $500 worth of Bobbi Brown cosmetics. Contest runs through June 15. Safilo USA, 800-631-1188, safilo.com.
Essilor Instruments USA merges with Stereo Optical, in the company’s Chicago facilities.
SPY enters licensing partnership with The J Fin Group.
Prevent Blindness America changes its operating name to Prevent Blindness.