WHAT’S TRENDING? The Vision Council’s first digital trend kit from Eyecessorize highlights spring/summer 2015 eye- and sunwear looks, and includes an online booklet featuring frames from the organization’s members along with trend descriptions. The kit allows users to download high-res versions of the frames and view slide shows that will generate awareness among consumers about a season’s eyewear trends. The Vision Council,
CONSERVE WITH COSTA For its ongoing cause-marketing program with the Coastal Conservation Association (CCA), Costa once again teams up with country music icon Kenny Chesney for a series of limited edition sunglasses: Cut, Caballito, KC (named for the singer), La Mar, and Loreto. The Kenny Chesney suns come in mellow yellow, cherry berry, and a tri-color fusion technology that creates a tortoise/white/aqua pattern. At press time, this partnership had raised $119,000 for the CCA. Costa, 800-447-3700, costadelmar.com.
GO WEST Western Optical Supply expands its 2015 product catalog with a new line of stick-on silicone nosepads and helpful “how to” information. The manufacturer has also updated its website to include a video series, “Western Optical Live,” in which each page of the catalog comes to life. Additionally, its “temple tamer” is being offered as a premium in conjunction with the mini catalog in this issue of VCPN. The temple tamer allows an ECP to either straighten or bend earpieces for the right fit. Western Optical Supply, Inc. 800-423-3294, westernoptical.com.
PAPA WAS A ROLLING STONE Aiming to reach a new audience and change consumer perception of its brand, Transitions Optical, Inc. kicks off a marketing campaign for Rolling Stone and RollingStone.com. This six-part “Dawn to Dusk” series highlights Transitions™ adaptive lenses through the eyes of different artists in both print and video formats. Transitions will also rock out at the summer music festival, Rolling Stone Stage, where each of its featured artists will perform. Transitions Optical, Inc., 800-848-1506, essilortransitions.com.
RESEARCH RICH The Vision Impact Institute’s new website showcases more than 40 globally peer-reviewed studies as part of its unique database and overall goal to serve as the “voice of vision” to the industry. Supporting the institute’s mission to raise awareness about quality-of-life benefits of visual correction, the site features an innovation section that includes the latest news on healthcare and vision breakthroughs.
Vision Impact Institute, visionimpactinstitute.org.
NOD TO NOIR Inspired by the sensual style of French New Wave and Film Noir, the dramatic 2015 Ørgreen campaign video features Nikolaj HÃ¼bbe, artistic director of the Royal Danish Ballet, and model-turned-actor Katharina Damm. HÃ¼bbe is known for his electrifying performances as a principal dancer at the New York City Ballet. Here, Damm is wearing Zelda 564 and HÃ¼bbe sports Clint 526. Check out the dramatic video at orgreenoptics.com/news/orgreen-campaign-video-2015. Ørgreen, 816-220-7533, orgreen.dk.