LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
ESSILOR HAS THE LATEST. ECPs can keep up with a wide range of news and updates about eye health and the eyecare industry at news.essilorusa.com. The recently launched information hub will showcase third-party news and articles as well as content directly from Essilor. Users can also share this content via their own Facebook and Twitter accounts. Essilor of America, Inc., 800-542-5668, essilorusa.com.
TRANSITIONS DELIVERS WITH A SINGLE CLICK. A new electronic ordering feature speeds up and simplifies the ordering process for Transitions’ multicultural resources, including relevant white papers, pocket cards, eyecare guides, brochures, and diverse point-of-sale materials. ECPs will still be able to place orders via e-mail (firstname.lastname@example.org) or phone. Transitions Optical, Inc., 800-848-1506, transitions.com.
SAFILO’S CARRERA IS IN THE RACE. Shot in southern Spain by German photographer Markus Jans, the 2013 advertising campaign for Safilo’s Carrera makes its mark with the tagline “You race or you don’t,” and speedometer-like graphics. The four-poster campaign features the brand’s new suns as well as ophthalmics. Safilo USA, 800-631-1188, safilo.com.
SIGNET ARMORLITE HITS THE WATER. From now through August 31, a new national promotion for KODAK Progressive Lenses, Cruise Through Summer, gives ECPs a chance to win one of 15 vacations for two on a four-day cruise through the Bahamas (or cash prize), and to earn gift card rewards. ECPs can register at www.kodaklenspromo.com. Signet Armorlite, Inc., 800-950-5367, signetarmorlite.com.
PROOF TAKES A HAWAIIAN VACATION. In collaboration with YouTube sensation Devin Graham, Proof created a video capturing breathtaking dives in several Hawaiian locations. With more than 3.5 million views at press time, the video also includes a promo code redeemable for a 15% discount on Proof purchases. Proof Eyewear, 619-663-4483, iwantproof.com.
HOYA LEARNING CENTER SETS UP SHOP. With a focus on four primary areas: technical and medical education, practice development, new media optics, and dispensing, the HOYA Learning Center was created to address the needs of independent ECPs of all levels. Customized training is available to practices and individuals, and program formats include in-person, instructor-led Webinars, and self-directed Web-based training. HOYA VISION CARE, North America, 877-528-1939, hoyavision.com.
SANTINELLI EYES THE COMPETITION. ECPs who are ME lens edger customers of Santinelli are encouraged to “Think Outside the Box Edge” by creating and submitting original rimless eyewear made using the ME edgers’ Design Cut technology to qualify for prizes ranging from $100 to $500 toward a Santinelli purchase. The contest, at santinelli.com/thinkoutsidetheboxedge, is part of the company’s 40th anniversary celebration. Santinelli International, Inc., 800-644-3343, santinelli.com.
CLEARVISION TURNS A NEW PAGE. The debut of ClearVision’s second annual brand magazine, InSight, includes detailed looks at each of the company’s 11 eyewear brands as well as its five Specialty Fit collections. A two-page spread for each brand offers positioning and demographic details, an overview of the each brand’s design inspirations, and collection features. ClearVision Optical Co., 800-645-3733, cvoptical.com.
Essilor signs exclusive and global license agreement with High Performance Optics.
Colors in Optics, Ltd. enters eyewear license agreement with Elie Tahari Ltd.
ZEAL Optics adds pro surfer Liz Clark to its pro team.