ZYLOWARE HAS GOT YOU COVERED. Purchase any five Gloria Vanderbilt frames from the six new frame styles and receive a free Gloria Vanderbilt umbrella. The latest frame styles all feature exquisite detailing and soft, feminine colors. Zyloware Eyewear, 800-765-3700, zyloware.com.
THE ESSILOR TRY IT RISK-FREE GUARANTEE. Until December 31, ECPs can offer patients the option to exchange their Xperio™ polarized lenses for a tinted pair of lenses in the same prescription, design, and index if they are not entirely satisfied with the Xperio’s performance. The Xperio Polarized Lenses–Try It Risk-Free Guarantee is applicable to the Xperio component only. Patients must return lenses within 90 days of the order invoice date if not satisfied. Essilor of America, Inc., 800-542-5668, essilorusa.com.
REAL KIDS SHADES HELPS TO PREVENT BLINDNESS. In support of “Star Pupils,” Prevent Blindness America’s program that promotes eye health, Real Kids Shades has designed Star Pupils-branded 100% ultra-violet (UVA and UVB) protective sunglasses with a percentage of proceeds from sales donated directly to the children’s vision education initiative. The frames come in size 0 to 24 months in either pink or blue. Prevent Blindness America, 800-331-2020, preventblindness.org.
THINK ABOUT YOUR EYES CAMPAIGN. The Coalition’s television and radio ads educate Americans about annual eye exams and the benefits they can provide to overall health. Currently running in New York City, Los Angeles, Chicago, Denver, Atlanta, Houston, Sacramento, Cincinnati, and Portland, these ads also urge consumers to visit the campaign’s Web site to find a local ECP. In addition, consumers can connect with the Coalition through Facebook, Twitter, YouTube, and Flickr. Think About Your Eyes, 703-548-2896, thinkaboutyoureyes.com.
VIVA SETS THE MOOD FOR GANT P-O-PS. Merchandising materials for the GANT Eyewear collection include an ID plaque, one-piece highlighter, countercard, three-piece counter display, and a large double-sided bi-fold countercard. All pieces incorporate the color palette and scenic beauty of Italy’s Amalfi Coast, the lifestyle brand’s theme this season. Viva International Group, 800-345-VIVA, vivagroup.com.
FAST FACTS FOR YOUR HEALTH. HealthyWomen’s free educational resource, Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know, provides guidance on what to look for in selecting sunglasses to keep eyes safe from the sun. It also offers information about UV-blocking contact lenses. Developed with the support of VISTAKON, it can be downloaded at healthywomen.org/sunandyoureyes. For customizable PDFs, e-mail firstname.lastname@example.org for your request. VISTAKON, Division of Johnson & Johnson Vision Care, Inc., 800-843-2020, jnjvisioncare.com.
TUNE INTO MARCHON. With a ck Calvin Klein sunglass purchase, patients can enjoy music on the go with the new ck sunglass case with built-in speakers. Case features a zipper pouch and a matching wrist strap. The new device is compatible with all i-Pods, notebook/pc, mp3, mobile phones, CD players, and other audio devices. Marchon Eyewear, 800-645-1300, marchon.com.
Carl Zeiss Vision, Inc. partners with Eyemaginations, Inc. to offer customized LUMA software for Carl Zeiss Vision U.S. practices.
VisionWeb teams up with Opticians Association of America (OAA) to participate as a corporate partner of OAA and introduce VisionWeb’s OAA Royalty Program.
Gunnar Optiks inks an agreement with Revolution Eyewear to supply i-AMP3D lenses for use in Revolution’s magnetic clip-ons.
Essilor of America, Inc. has acquired a majority stake in FramesDirect.com.
Reichert, Inc. changes its name to Reichert Technologies and releases a new logo that supports its “Advancing Eye Care, Preserving Sight” mission.
CooperVision, Inc. signs on with soccer star Heather O’Reilly and BMX biking phenom Daniel Dhers to promote Gear Up Grants to teens through CooperVision’s Contact Sports program.
Mazzucchelli 1849 has opened a showroom in New York City’s Greenwich Village.