PRODUCT BUZZ – JULY 2016

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

ALL EYES ON VIENNA Austria’s top fashion, media and design influencers celebrated neubau Eyewear’s global launch, in Vienna’s 7th district last month with a stylish dinner and exciting after party. The 12 lightweight, easy-to-wear yet super hip styles in six colors each were showcased while international guests enjoyed music and dancing from some of the most current artists in the culturally diverse and
creative city. neubau, 800.223.0180, neubau-eyewear.com.

ONE BRAND, ONE VISION To revitalize its core fashion brand, Marc Jacobs has eliminated its bridge line, Marc by Marc Jacobs Collection, and will only be producing products-including eyewear-under the Marc Jacobs moniker. The spring/summer 2016 sunwear collection with six styles for women is characterized by a modern, irreverent spirit with futuristic designs such as the “frame within a frame” and ultra-flat metal. “The brand’s new direction is more fashion forward than ever and brings back the eccentric New York spirit and avant-garde tone which has been translated to our optical and sunwear offerings,” said Henri Blomqvist, CEO of Safilo North America. Safilo USA, 800.631.1188, safilo.com.

ABOUT FACE Highlighting artists and design culture, the MODO Faces project is being held in conjunction with the Venice International Architecture Exhibition and Francesca Lanaro, the event’s social media photographer. The concept captures MODO’s connection to art, architecture and original design that merges form and function. The exhibit in Venice, Italy, runs through November 27. MODO, 800.233.7610, modo.com.

TO CREATE A MORE PERFECT UNION Randolph Engineering has partnered with Detroit-based design brand Shinola to create a two-style sunglass capsule collection. Randolph’s signature Aviator and popular P3 model get reinvented with a pink lens within a gold frame and a dark blue lens with a black matte frame; all styles have the Shinola Lightning Bolt detail on the temple tips. Randolph Engineering, Inc., 800.541.1405, randolphusa.com.

Essilor’s new international initiative, See Change Challenge, seeks to provide innovative solutions to help improve the eyesight of 2.5 billion people by finding low-cost, easy-to-use, scalable solutions to measure refractive errors. The company is appealing to startups, universities, app developers, vision scientists, optometrists, engineers and anyone with multi-disciplinary expertise to speed up the delivery of vision care in underserved regions by allowing more people to be trained to become primary eyecare workers. Essilor of America, Inc., 800. 542.5668, essilor-seechange.com.

586 MILLION: That’s the number of online, broadcast and social media impressions garnered for National Sunglasses Day 2016 by The Vision Council.

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