The McGee Group rolls out its annual Vera Bradley Breast Cancer Awareness collection with six ophthalmic models and three sun styles. New color Katalina Pink features stylized florals in sweet pinks and rich cream that are reminiscent of lace over a subtle camouflage pattern in tonal blues. For more information about the Vera Bradley Foundation for Breast Cancer, visit The McGee Group, 800-966-2020,

A LIGHTHEARTED APPROACH. Transitions Optical, Inc. kicks off its Transitions XTRActive consumer campaign with a fun video series, “Optics Test Force,” that will be featured on social media and channels such as Hulu to highlight the product’s R&D story and unique set of benefits. New and potential patients will learn about different lens options and the latest color, brown, as well as expanded material offerings in gray to help drive interest in the photochromic category. Transitions Optical, Inc., 800-848-1506,

HEAD-TO- TOE FITNESS. As summer wanes and the seasons change, The Vision Council will continue to educate gym goers about the importance of UV protection and sunwear at 12 Life Time Fitness locations as part of its ongoing partnership. Potential patients will see messages about options for computer eyewear, new frames, and a variety of lens options. The Vision Council, 703-548-4560,

TEES FOR TIGER SHARKS. To support OCEARCH, a non-profit research organization that studies and tracks “nearly threatened” tiger sharks and great white sharks, Costa is selling a line of T-shirts (named Mary Lee, Katharine, and Lydia for three tagged great white sharks) and hats. Tiger sharks are apex predators that live at the top of the ocean’s food chain and help keep the entire marine ecosystem in check. Costa, 800-447-3700,

GOING MOBILE. Super Optical revamped its website so that it can be easily viewed on ECPs’ mobile devices or tablets. The new version offers easy navigation through menus and condensed content for easy load times while still providing a comprehensive look at all the products. Small lab equipment, lab supplies, and finished lenses can be clicked on and ordered. Super Optical Technologies/Fast Grind International , 800-543-7376,

SHOP ‘TIL YOU DROP. Offering a 24/7 option to make purchases, the redesigned website from Practical Systems, Inc. (PSI) has been upgraded with an e-commerce shopping cart as well as user-friendly information about the manufacturer’s surfacing and finishing systems. PSI will still maintain its direct, responsive customer service that it has provided to the industry for 44 years. Practical Systems, Inc., 800-237-8154,

OptiSource now distributes RevitaLash Advanced eyelash conditioner.

Transitions and Dragon from marchon eyewear launch EnduroX: light-adaptive sunglasses designed for mountain biking and trail running.



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