PRODUCT BUZZ – JULY 2014

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Launches, promotions, merchandising, events, and other things to keep you in the know.

OAKLEY ‘SPACEYS’ OUT. Narrated by Academy Award winner Kevin Spacey, Oakley’s latest short film, A Story of Disruption, delves into the company’s brand philosophy and celebrates the innovation of its design over the past four decades. The film, along with additional content created for the Disruptive by Design platform, can be found at oakley.com/disrupt. Oakley, Inc., 800-733-6255, oakley.com.

ESSILOR AND VISION SOURCE PREP NEW OPTOMETRISTS. A new online resource for newly graduated doctors of optometry, the free-of-charge newgradoptometry.com includes free articles covering licensing, insurance, practice management, business strategy, clinical skills, and general life success. Once users create a profile, they can download the free e-book, How to Get Your Optometry License — A Guide to All 50 States. The content on this site is sponsored by Essilor of America and Vision Source. Essilor of America, Inc., 800-542-5668, essilorusa.com.

TRANSITIONS STAYS ON COURSE. A new video series and training course gives ECPs several options for approaches in training staff. The series is interactive and modular, with a self-guided presentation, 17 videos, and an activity guide, collectively entitled Presenting Transitions Lenses. The three primary areas of focus are creating a product experience using tools, focusing on lifestyle needs, and using positive language. The video series is available at transitionspro.com and the self-guided training presentation is at brainshark.com/transitions/presentingtransitionslenses. Transitions Optical, Inc., 800-848-1506, essilortransitions.com.

GÖTTI SWITZERLAND ‘FACES’ THE TRUTH. Swiss photographer Christian Grund takes a unique look at the effects eyeglass wearing has on individuals. Taking on the roles of eight different, strong characters (Pole and Petra shown here), Grund set out to demonstrate the importance of eyewear in “personal staging,” according to the company. götti, 407-415-0778, gotti.ch.

SMITH LAUNCHES WITH A NEW PLATFORM. Set up on the hybris platform, the new-and-improved smithoptics.com offers enhanced user functions and product presentations. The overall user experience will be a better one, according to the company, including mobile capabilities, shopping cart accessibility, and the dealer locator function. A blog as well as an updated Smith-TV page and dedicated channel for the 2014 Great Days webisode series, give ECPs the opportunity to share content via social media. Smith Optics, 800-635-4401, smithoptics.com.

COSTA FISHES FOR NEW ART. Made from old sunglass parts, Costa’s latest fish art sculptures-Bluefin Tuna, Bonefish, and Steelhead-are now complete. Bluefin Tuna (shown here) was made with more than 1,500 lenses, featuring Costa’s Tuna Alley style; Bonefish highlights Costa’s Fantail style and was made with more than 200 lenses; and Steelhead has more than 400 Hamlin lenses. The pieces will be used toward conservation efforts. Costa, 800-447-3700, costadelmar.com.

NEWS BUZZ:

Essilor acquires California-based iCoat.

Vanni signs on for U.S. distribution partnership with Design Gallery, a new division of Match Eyewear.

Marcolin Group enters into exclusive global licensing eyewear agreement with Emilio Pucci.

Rudy Project and Shamir join forces for Rx sunwear collaboration.

Oakley enters into multi-year partnership with Scuderia Ferrari for a special collection of Oakley X Ferrari eyewear.

Vision-Ease Lens signs soccer star Mia Hamm as the new face of Coppertone Polarized Lenses.

Transitions teams up with the National Association of Hispanic Nurses to supply English- and Spanish-language eye health materials where needed.

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