LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
THE VISION COUNCIL FOCUSES ON UV EXPOSURE. In order to raise awareness about UV radiation and its harmful effects on vision health, The Vision Council recently released a report entitled Finding Your Shades, Protecting Your Vision. The report, which is part of the Bureau of Missing Sunglasses Initiative, covers trends in sunglass use and the consequences of cumulative UV exposure for both adults and children. The Vision Council, 703-548-4560, thevisioncouncil.org.
ESSILOR OFFERS A NEW SENSE OF COMMUNITY. To express its appreciation to loyal ECPs, Essilor recently established the DEFINITY CommunitySM. This exclusive membership program, which enhances the DEFINITY lens experience, offers access to member-only rewards, promotions, and product announcements. Essilor of America, Inc., 800-542-5668, essilorusa.com.
MCGEE LOOKS PRETTY IN PINK. The latest Vera Bradley® Breast Cancer Awareness Sunglass collection includes three key styles: Adrian, Cassie, and Lillian. All of the collection’s styles feature Priscilla Pink, to emphasize the fight to eradicate breast cancer, and a portion of the proceeds of all Vera Bradley eyewear and sunwear sales go toward the Vera Bradley Foundation. ECPs who purchase the entire collection receive a Vera Bradley Breast Cancer Awareness countercard. The McGee Group, 800-966-2020, mcgeegroup.com.
CLEARVISION HAS FUN IN THE SUN WITH OP. For its “Venice Beach Heat” marketing campaign, ClearVision’s Op features Modern Family’s Sarah Hyland, High School Musical’s Ashley Tisdale, 90210’s Matt Lanter, and The Dolphin Tale’s Austin Stowell. The beach-themed national multimedia effort has a presence in fashion, lifestyle, and entertainment magazines, outdoors, and online. ClearVision Optical Co., 800-645-3733, cvoptical.com.
IT’S A DRAW FOR A&A OPTICAL. ECPs and consumers can get creative with A&A’s Jalapeños Case Decorating Contest. The new case includes four pens designed for case material. Weekly prizes are available with the grand prize being an iPod Touch. In addition, new Jalapeños eyewear orders will include a P-O-S display for marketing the contest, which includes a contest card, a case, and logo plaque. Details are included on the Jalapeños Facebook page. A&A Optical, 800-492-4465, aaopticalco.com.
VISTAKON LOOKS AT HEALTHY VISION. The latest edition of Healthy VisionTM with Dr. Val Jones features a discussion between Dr. Val, dermatologist and author Jeanine Downie, MD, and Stephen Cohen, OD, past president of the Arizona Optometric Association, about the importance of total UV protection. Free podcasts of the ACUVUE®-supported programs are available at iTunes® Store and blogtalkradio.com/healthyvision. VISTAKON, Division of Johnson & Johnson Vision Care, Inc., 800-843-2020, jnjvisioncare.com.
TRANSITIONS GUIDES ECPS. The 2012 Business Resource Guide from Transitions Optical offers ECPs a comprehensive overview of resources and materials available from the company. Newly released elements include the Transitions Marketing Wiz, the Transitions Map, and the Transitions Star Partner Program. The guide’s resources can also be found at transitions.com/pro. Transitions Optical, Inc., 800-848-1506, transitions.com.
Aspex signs licensing agreement to manufacture and distribute BMW-brand sun and ophthalmic collections.
The Marcolin Group and the Diesel Group add to their partnership with the production and distribution of 55DSL eye- and sunwear.
Oakley, Inc. signs agreement with the U.S. Olympic Committee, making it the official eyewear supplier to Team USA® through 2020.
Tura, Inc. enters a multi-year partnership for women’s and men’s ophthalmic eyewear with Geoffrey Beene, LLC.
The Luxottica Group enters into an exclusive licensing agreement with the Armani Group for the design, manufacturing, and worldwide distribution of sun and prescription eyewear for its brands.
Rudy Project welcomes pro triathletes Hillary Biscay and Meredith Kessler as their official helmet and sunglass sponsor.