LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
ESSILOR GETS PROFESSIONAL WITH XPERIO. In response to the need for improved patient education about polarized lenses, Essilor USA’s Xperio® Sunwear Conversation Training Series offers ECPs a relevant and useful professional development tool. The online training program helps them better display and dispense Xperio polarized lenses, and offers approaches for ECPs to successfully prescribe polarized sunglasses while resolving patients’ misconceptions of polarization. ECPs who complete the course receive a voucher for a free pair of Xperio polarized with Crizal SunShield™. Essilor of America, Inc., 800-542-5668, essilorusa.com.
SAFILO’S ARMANI HAS THE TIME OF ITS LIFE. After making a splash in Milan, Paris, London, and Berlin, Giorgio Armani’s travelling street initiative, Frames of Your Life, hit the scene in NewYork and Los Angeles. Well-known bloggers Tommy Ton and Jared Eng documented celebrities as well as everyday people modeling the vintage-inspired frames from the Frames of Life collection. Ton’s work was displayed at Selima Optique on Bond Street in New York, and Eng’s work was showcased at Optica in Beverly Hills. Safilo USA, 800-631-1188, safilo.com.
TRANSITIONS KNOWS WHAT TO EXPECT. The What to Expect brochure series from Transitions Optical has expanded to include two new components: “Adult Eyes” and Kids Eyes.” These brochures offer helpful information and statistics about eye-health issues prevalent among older and younger populations, and complement the collection’s existing brochures, which focus on how ECPs can best serve culturally diverse patients (African-American Eyes, Asian Eyes, and Hispanic Eyes). Transitions Optical, Inc., 800-848-1506, transitions.com.
ESSILOR INSTRUMENTS MAKES A FEW PLANS. Customers of Essilor Instruments USA can now choose from a portfolio of service plans for new and existing Essilor Instruments finishing products including Mr. Blue, the Kappa and Gamma edging systems, and Triplets. In order to meet customers’ individual needs, the support portfolio includes basic parts-only service plans, parts and labor plans, and comprehensive plans that include parts, labor, and preventive maintenance. Essilor Instruments USA, 855-EZ-FINISH, essilorinstrumentsusa.com.
FGX HITS THE BOOKS WITH BODY GLOVE. As consumers start back-to-school shopping, FGX is in full swing with a back-to-school promotion to support its Body Glove Boys/Teen optical frames. The campaign will feature a six-piece miniature surfboard display, a Body Glove- branded beach towel, and a Body Glove-branded backpack to merchandise the collection. Consumers will receive a Body Glove-branded trucker hat as a gift with purchase. FGX International, Inc., 800-283-3090, bodyglove.com.
MARCHON’S NIKE IS READY FOR A QUICK RESPONSE. All components of the new ad campaign for Nike Vision’s NSW Nike Vintage collection feature a QR code. Every ad, billboard, and point-of-purchase material includes the code, which enables most smartphones to immediately access the custom NSW Nike Vintage mobile site. The site, a “micro” version of nikevision.com, offers a digital catalog and can identify the nearest geographical retailer or optical dispenser. Marchon Eyewear, 800-645-1300, marchon.com.
VISION-EASE EXPANDS ITS DIGS. Vision-Ease has recently grown its presence in Asia with the purchase of a cast resin factory in Bangkok. The facility will enable the company to expand its ability to manufacture advanced technology and premium specialty cast resin products. This is the company’s second manufacturing location in Asia. Vision-Ease Lens, 800-328-3449, vision-ease.com.
Marchon and Salvatore Ferragamo ink a deal to design and distribute eye- and sunwear starting in January 2012.
Oakley receives certification by RealD Inc. for its 3D glasses.
Maui Jim names Olympic skier and celebrated angler Andy Mill an Ambassador.
Musician Bryan Adams becomes spokesperson for TURA’s TITANflex brand.
Revo partners with ocean conservation group Oceana to support the organization’s 2011 expeditions.
PixelOptics enters into emPower! distribution partnerships with Expert Optics, Midland Laboratories, and Walman Optical.
Pro skateboarder Mark Appleyard is Arnette Eyewear’s newest team rider.
Viva signs racing star Danica Patrick to endorse William Rast Eyewear and William Rast Racing Eyewear.
Eco by Modo is a founding sponsor of EcoBonus®, which offers eco-conscious rewards to customers who choose to buy environmentally friendly and socially responsible products.