WIN FREE IPAD FROM ZYLOWARE. Until August, ECPs can win an iPad® through RJ Dawgs’ Cool Eyewear + Cool Gear promotions. Enter by going to zyloware.com and clicking on the Giveaway link or by taking a picture of the promotional ad or your Randy Jackson frameboard and e-mailing it to email@example.com. Include your name, company/practice name, phone number, and e-mail address. In addition, purchase six RJ Dawgs frames and receive an MP3 player with stereo speakers while supplies last. Zyloware Eye-wear, 800-765-3700, zyloware.com.
CNS CO-OPS WITH SIGNATURE. The CNS Frame Displays and Signature Eyewear CO-OP program allows new clients placing a minimum order of $5,000 for CNS optical dispensing displays and furniture the opportunity to receive a 35% discount on their initial eyewear frame purchase from Signature Eyewear. To qualify, a minimum of 20% of the board space has to be allocated for Signature frames and sunglasses. CNS Frame Displays, 877-274-9300, framedisplays.com.
LUXOTTICA 2010 WORKING TOGETHER SERIES. Learn, Grow, Connect allows ECPs to earn continuing education credits, discover new opportunities for growth, and connect with industry professionals. ABO-accredited courses are included and, by partnering with optometric schools across the country, COPE-approved courses are also offered. ABO-approved courses include Success-fully Selling Multiples, Taking Responsibility for Your Patient’s Eyes, and more topics to be introduced. Luxottica Group, 800-422-2020, luxottica.com.
IMMAGINE’S VINTAGE AND INNOVATIVE CAMPAIGN. The new RYE&LYE® advertising campaign from Immagine Eyewear features women and men with strong, unpretentious character, those who are interested in new trends, and those who love excellence in design. It is this passion for taste and refinement that Immagine communicates through the RYE&LYE brand and this new campaign. Villa Eyewear, 877-889-0399, villaeyewear.com.
THE VSP EYEFILES. To help educate Americans on eye health and debunk common myths, Vision Services Plan (VSP) has created a series of Webisodes called VSP EyeFilesSM featuring the iconic Bill Nye the Science Guy. As a scientist, engineer, comedian, author, and inventor, Nye is best known for making science entertaining and accessible. To view the VSP EyeFiles, visit facebook.com/vspvisioncare or youtube.com/vspvisioncare. Vision Services Plan (VSP), 800-877-7195, vsp.com.
MAKE THE SALE WITH ABB CONCISE. A new sales brochure for ABB CONCISE’s Signature GP Lenses includes standard, multifocal, and irregular corneal lens designs. The guide describes which design is most appropriate for individual patient characteristics. It also does the same for ABB’s multifocal lens designs. ABB CONCISE, 800-772-3911, con-cise.com.
A&A’S BACK-TO-SCHOOL FREEBIES. Several specials are available through August just in time for back to school. Customers will receive the following unique and useful branded gifts with minimum eyewear purchases from Jalapenos, Quiksilver, Roxy, and PEZ: Jalapenos t-shirts for men and juniors, Jalapenos mouse pads, Quiksilver backpacks, Quiksilver t-shirts, Roxy t-shirts, and PEZ mouse pads. A&A Optical, 800-492-4465, aaopticalco.com.
GET THE LATEST JCAHPO NEWS INSTANTLY. Joint Commission on Allied Health Personnel in Ophthalmology (JCAHPO) has launched its own RSS feed. A subscription to this exciting new resource has the ability to keep industry leaders and certificants better informed about the power of certification and important updates in the profession. JCAHPO, 651-731-2944, jcahpo.org.
Carl Zeiss Vision, Inc. becomes exclusive U.S. Distributor of NXT® Prescription Lenses.
Astronaut Walter Cunningham to promote Eagle Eye Optic’s 2010-11 “Celebrating America’s Achievements in Space” campaign.
Precision Optics becomes North American master importer and distributor for Marco Polarized’s high-fashion, fully Rxable, polarized sunglasses.
Singer Mary J. Blige teams up with Orange 21 Inc. to develop Melodies by MJB, a fashion sunglasses line for fall 2010.
Viva International Group’s William Rast Eyewear sponsors Indy 500.
CooperVision, Inc. partners with Armed Forces Eyewear to provide U.S. military community with an affordable and convenient way of ordering contact lenses.