PRODUCT BUZZ – JANUARY 2016

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REVO’S STEALTH REDUX To commemorate the brand’s 30th anniversary, Revo has relaunched its classic Stealth silver mirror lens, which reduces internal reflection and provides even light management. Revo has also introduced the Solar Orange lens that enhances surrounding terrain. There are 30 Revo styles, and through 2016, $10 from each pair supports Buy Vision, Give Sight. ClearVision Optical Co., 800.645.3733, cvoptical.com.

SWOOSH, THEY DID IT AGAIN The second iteration of the collaboration between Nike Vision and pro basketball player Kevin Durant will comprise three adult and three children’s ophthalmics in colorways that sync up to the athlete’s latest sneaker, the KD 8. Metal and acetate styles feature laser etching, KD’s signature on the temple tips, jeweled plaque swoosh logo, and spring hinges.Marchon Eyewear, 800.645.1300, marchon.com.

BLUE LIGHT EXPERTISE: EASY AS 1, 2 OR 3 HOYA Vision Care’s turnkey program, “Building a Blue Light Practice,” offers the following options: Level 1 provides collateral and training with a sales manager; Level 2 involves integration of iPads, use of the HVC Viewer app, and at least one HOYA blue light device; Level 3 incorporates the EasyScan from iOptics that focuses on the RPE layer of the macula to reveal the early signs of macular pigment dropout. HOYA Vision Care, North America, 877.528.1939, hoyavision.com.

NEW AND IMPROVED NOUVEAU.COM
An easy and powerful platform makes viewing and online ordering Nouveau Rxable eyewear and sunwear a cinch. Inventory is updated several times a week so there are no backorders. Newest models are marked on every page, users can create custom PDF catalogs and a favorites list, and there are new-feature tutorial videos. Nouveau Eyewear, 800.292.4342 , nouveaueyewear.com.

TAKE ME TO YOUR LEADER Do you know the next optical mover and shaker? The Vision Council’s Young Leaders Initiative will award 25 lucky candidates-who must be nominated by a current member-with paid registration to the annual Executive Summit from Jan. 27 to 29 in Orlando, FL. Candidates must be under 35 years of age, employed by an active member company of TVC and be on an executive-level track. The Vision Council, 703.548.4560, thevisioncouncil.org.

LUXOTTICA and MACY’S SIGN AN EXCLUSIVE AGREEMENT TO OPEN LENSCRAFTERS LICENSED DEPARTMENTS IN AS MANY AS 500 STORES OVER THREE YEARS.

SEAN ASTIN, STAR OF RUDY, LORD OF THE RINGS AND THE GOONIES, PARTNERS WITH RUDY PROJECT TO SUPPORT HIS IRONMAN WORLD CHAMPIONSHIP RACE AND RAISING FUNDS FOR AFTER SCHOOL RUNNING PROGRAMS.

VISION EASE ACQUIRES
DAEMYUNG OPTICAL CO. LTD. WHOSE HEADQUARTERS ARE IN DAEJEON, KOREA.

CHARMANT USA SIGNS WITH ISAAC MIZRAHI TO ROLL OUT SUNWEAR FOR SPRING 2016, AND OPHTHALMICS ARE SCHEDULED FOR 2017.

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