TRANSITIONS GETS QUIZZY WITH IT. ECPs can enhance patients’ eye health knowledge by sending them to TestYourEyeQ.com, an interactive quiz supported by the Transitions Cultural Connections™ program. The quiz presents patients with information about the importance of eye health and offers resources tailored to specific ethnic groups. ECPs can link to the quiz from their own websites or social media pages. Transitions Optical, Inc., 800-848-1506, transitions.com.
SHAMIR LAUNCHES CERTIFICATION PROGRAM. ECPs can become Shamir Certified when they receive in-depth education about Shamir’s premium products and technologies, through a seminar and customized, hands-on training from a Shamir account executive. Launching during the first quarter of 2014, this program replaces the company’s Freeform Certification Program, and seminars can be scheduled directly through account executives. Shamir Insight, Inc., 877-514-8330, shamirlens.com.
WESTGROUPE HITS THE GREAT OUTDOORS. A multi-market advertising campaign brings the KLiiK: denmark brand to the forefront with billboards. The campaign is focused on several midwestern markets, which are determined by product availability. WestGroupe, 800-361-6220, kliik.com.
Marchon Eyewear, Inc. and Liu Jo enter into global eyewear license agreement for manufacturing and distribution of eye- and sunwear starting in 2014.
Marcolin signs agreement to acquire Viva International Group.
VisionWeb’s Uprise receives Meaningful Use Stage 2 certification as a complete EHR for the ambulatory setting by Drummond Group.
REVO enlists NASCAR star Danica Patrick to be its brand ambassador.
Swiss Eyewear Group (International) AG launches the INVU eyewear brand globally, including in the U.S.
AREA98 USA LLC opens U.S. office in Miami, FL.
Daas Luxury Optics and TAVAT Eyewear partner for exclusive distributorship of TAVAT eyewear across the U.S.
Essilor enters agreement to acquire Costa.
EYEKING’S UNDER ARMOUR SALUTES WOUNDED WARRIORS. Under Armour Performance Eyewear recently introduced UA Igniter (shown above) and UA Power in partnership with the Wounded Warrior Project. This alliance will benefit injured service members and their families through December 2014, and Under Armour will donate more than $1 million to the cause. Eyeking, 866-393-5464, eyeking.com.
CLEARVISION AND BCBGMAXAZRIA WORK THE WEB. Taking a team approach to a new consumer digital campaign, ClearVision Optical and BCBGMAXAZRIA are working together to raise awareness and drive consumer engagement for ophthalmic and sun collections. Taking to BCBG’s social media platforms, the campaign will reach more than one million consumers via Facebook, Twitter, Instagram, and more, with extensive coverage, contests, and blogger gifting opportunities. Corresponding content will be offered on bcbgmaxazriaeyewear.com. ClearVision Optical Co., 800-645-3733, cvoptical.com.
MODERN OPTICAL IS MADE TO ORDER. ECPs can now enjoy one-stop online shopping for nosepads, cases, repair parts, tools, and more. The option for Summit Optical Supply appears in the Collections drop-down menu on the homepage, and from there, users can acquire product details and see high-quality images of available items. Orders may be placed over this page at modernoptical.com/summit-optical-supply/ or with Modern Optical’s EZ ordering tool. Modern Optical, 800-323-2409, modernoptical.com.