PRODUCT BUZZ – JANUARY 2012

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
TRANSITIONS SHINES LIKE A STAR. With the Transitions Star Partner Program, ECPs can take advantage of in-office resources and business-building strategies to grow their business while they earn rewards. The five-level program includes complimentary marketing tools, education materials, product displays, and other resources. Participants acquire certifications and points that are redeemable for rewards ranging from vouchers for Transitions lenses to invitations to high-profile events and Transitions Academy.
Transitions Optical, Inc., 800-848-1506, transitions.com.

ESSILOR BREAKS IT DOWN FOR VISIOFFICE USERS. ECPs using the Visioffice® System can gain a clearer understanding of what’s available with video series. Two videos cover the benefits Visioffice offers to ECPs and patients, including testimonials. Seven training videos offer step-by-step instructions that include navigating the system, frame selection, and reviewing measurements. The complete set of nine videos is available at essilorvisioffice.com and youtube.com/variluxlenses.
Essilor of America, Inc., 800-542-5668, essilorusa.com.

MORALEYES KEEPS GOODNESS IN SIGHT. With a one-for-one approach, MoralEyes gives customers an easy way to give back. Through its nonprofit partner, New Eyes for the Needy, one pair of reading glasses is donated to someone in need for every new pair of MoralEyes purchased. The company kicked off a national eyeglass-recycling initiative, wherein branded collection bins were distributed on behalf of New Eyes for the Needy as a way to keep usable glasses out of landfills and getting them into the hands of people who need them.
MoralEyes, 877-301-6023, moraleyes.com.

PREVENT BLINDNESS AMERICA UPS THE ANTE FOR PREVENTION. In response to the National Prevention, Health Promotion, and Public Health Council’s recently released National Prevention Strategy, Prevent Blindness America developed Vision Preservation and the National Prevention Strategy: A Call to Action. The objective of this plan is to emphasize the effects of vision impairment as they relate to chronic co-morbid conditions, injuries, and quality of life. It also exhibits the need for prevention services and programs in promoting vision and eye health.
Prevent Blindness America, 800-331-2020, preventblindness.org.

A&A OPTICAL MAKES MARKETING A 24/7 AFFAIR. With round-the-clock availability, A&A’s marketMYpractice is the result of a partnership with SproutLoud to help practices build, grow, and profit. The cybershop offers user-friendly resources including an ad builder, design templates, and images for building professional print-and-ship marketing campaigns. Other features include targeted mailing lists and reporting tools for tracking success.
A&A Optical, 800-492-4465, aaopticalco.com.

REVO AMBASSADORS TAKE TO THE COLD. Polar explorer and climate change expert Sebastian Copeland has set out on a three-month transcontinental crossing of Antarctica on skis and kite with fellow polar explorer, Eric McNair-Landry. The pair will establish a new east-west route across the continent as they honor the 1911 discovery of the South Pole by Robert Falcon Scott and Roald Amundsen. Meanwhile, environmental philanthropist David De Rothschild, most famous for his 2010 Plastiki Expedition, is on a three-month voyage on a catamaran made from plastic bottles. Advocacy group Amazon Watc
h is documenting the trip to note the environmental implications of the Belo Monte dam project.
Revo, 888-940-REVO, revo.com.

BEST IMAGE IS IN A MARIO GALBATTI STATE OF MIND. Best Image embraces its Mario Galbatti “I AM” campaign, encouraging confidence, ambition, and creativity. Supporting 2012 frame releases, the campaign boasts new models, a new Web site, and a refreshed, oh-so-red color scheme. Qualifying orders include merchandising materials that reflect the initiative, such as displays, nameplates, and countercards.
Best Image Optical, Inc, 800-688- 7661, bestimageoptical.com.


NEWS BUZZ
Compulink joins forces with online marketing and communications company Demandforce.

VisionWeb opens its virtual doors and adds Art-Craft Optical, ClearVision Optical, and Kenmark Optical to its supplier network.


Coastal Contacts Inc. acquires online eyeglasses company justeyewear.com.

Carl Zeiss Vision Inc. signs license with VSP Optics Group to manufacture free-form back-surface progressive multifocal lenses.

Match Eyewear signs license for the Danny Gokey Eyewear collection, set to launch in March, which will reflect the country/pop artist’s personal style.

Safilo Group
and Céline enter a multi-year licensing agreement to produce and distribute eyewear worldwide. The collection will be available in the U.S. in March.

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