PRODUCT BUZZ – FEBRUARY 2017

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BRAIN BOOST
Designed for athletes, outdoor enthusiasts or anyone looking to get “in the zone,” Safilo introduced Smith’s Lowdown Focus Mpowered by Muse, the first product built on the new SAFILOx eyewear platform. The new “smart” sunglasses integrate Interaxon’s Muse brain-sensing technology into Smith Lowdown frames to deliver cognitive training technology for enhanced performance. They are expected to be available to patients via SmithOptics.com during the third quarter of this year. SmithOptics.com; 800.631.1188, Safilo.com.

THE NEED FOR SPEED
Maui Jim has launched an updated and more user-friendly B2B website. MauiJim.com is faster and secure across desktop, tablet and mobile devices and features enhanced product browsing and filtering, fast order entry capability, payment history and account information, improved prescription orders and quick access to marketing materials. 888.666.5905, MauiJim.com.

REEL IN FYSH UK MERCH
Fresh P-O-P materials for 2017 can help ECPs take their FYSH UK collections to a new level. Each element is made of high density cardboard that is eco-friendly yet durable. Items include a four-piece display with a swivel panel, one-piece display, display tray, nameplate and tilting mirror. A fuchsia background with a crisp, white logo creates visual impact. 855.455.0042, WestGroupe.com.

ONE-STOP DISPENSING SOLUTION
Professional Eyecare Resource Co-Operative (PERC), a nationwide purchasing group of independent ECPs, joined forces with Vision Associates to provide a “best-in-class turnkey dispensary solution” that will maximize profitability and efficiency of their dispensaries. “We’re able to create an offering for ECPs that will be both profitable and compelling,” said PERC president David Golden, OD. 626.502.1882, PercAlliance.com; 800.346.7486, VisionAssociatesInc.com.

GO FOR A GRANT
Prevent Blindness is accepting applications for its 2017 Joanne Angle Investigator Award, a research grant of up to $25,000 for one year to investigate public health in relation to eye health and safety. This year, preference will be given to age-related macular degeneration or glaucoma. The application deadline is March 6. 800.331.2020, PreventBlindness.org/Investigator-Awards.

Legendary Olympic skier Jean Vuarnet passed away last month at 83. Vuarnet gave his name to the French sunglass brand 60 years ago.

Charmant inked a deal to manufacture and distribute Eddie Bauer ophthalmics and sunglasses, set to launch next month.

As of last month, Mitch Barkley is the new vice president of trade shows and meetings at The Vision Council.

Transitions Optical appointed Darragh O’Connor vice president of global marketing, effective last month.

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