LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW
WAIT FOR IT
Signet Armorlite released a KODAK Lens Patient Waiting Room video (with subtitles for a mute option) for independent ECPs to help patients understand different lens designs and treatments prior to the exam. The video is easy to pull up via the KODAK media library and/or to link to a business website. ECPs can order a complimentary DVD by visiting www.salitonline.com. To watch the video, go to www.signetarmorlite.com/resources/media-library/ or http://kodaklens.com/en/pro/pro_series.
VIRTUAL MODELS GRACE VANNI CAMPAIGN
Celebrating its 25th anniversary, Vanni launched its playful and quirky “A touch of VANNIty” campaign that focuses on wearers finding their individual style. The collection is literally “worn” by five VANNI virtual models (three male, two female) whose faces are printed onto lifelike head-shaped cushions. Vanni, (distributed by Design Gallery), 800.876.3937, mydesigngallery.com.
TO SERVE, SCORE AND PROTECT
Through its sponsorship, Liberty Sport supplies custom Rx frames and eyewear safety education to the student athletes of South Bronx United, which engages at-risk and immigrant youth. The nonprofit, youth development organization serves more than 800 boys and girls ages 4 to 19 with activities such as competitive and recreational youth soccer as well as academic and leadership programs. Student athletes get to provide direct product feedback to the Liberty Sport Product Development Team. Liberty Sport, 800.444.5010, libertysport.com.
Digital Eye Lab (DEL), a division of ABB Optical Group, launched the EZConnect online service for ECPs to order a complete pair of eyewear, eliminating the need to send frames to a lab. For the introduction, DEL has partnered with Silhouette International for its adidas Performance Rx program. DEL, 866.866. 8673, digitaleyelab.com.
Santinelli International and NIDEK Ltd. commemorated 25 years of their business alliance at the end of last year, making this the longest, continuous lens finishing equipment distributorship to date. The brand quickly took the top market position in the U.S. with the introduction of the LE-8000 Lens Edger. The two companies have since introduced nearly 20 lens edger models and another 35 ancillary products. Santinelli International, 800.644.3342, santinelli.com.
Walman Optical Company acquired Nouveau Eyewear, Inc., which was previously a portfolio company of SunTx Capital Partners of Dallas, TX.
Licensing company eponym partnered with DITTO to launch leading virtual try-on technology for its Classic Specs and Steven Alan brands.
VisionWeb President and CEO Ken Englehart retired from his post, and the company hired Raki Shah, formerly VP of corporate development for Essilor of America, Inc. for the role.