Launches, promotions, merchandising, events, and other things to keep you in the know.
ASPIRE TO A GREAT VIDEO, GET YOUR CO-OP ADVERTISING ON. Designed to entice ECPs and patients, ClearVision launches its branding video on Aspire Eyewear (youtu.be/78auFLmGe10), a collection for women and men designed using 3D technology and created with a super-thin and proprietary memory plastic. The latest Beyond the Brand magazine focuses on co-op advertising and marketing advice as well as tips from industry experts Cathy Ives, Alan N. Glazier, OD, and First Vision Media Group’s Frank Giammanco. ClearVision Optical Co., cvoptical.com, 800-645-3733.
LABELS, LABELS EVERYWHERE. Get your shop into more profitable shape by updating your equipment and labels for inventory and displays from Arch Crown’s 2015 catalog. It features a full line of bar code tech products including the new GoDEX RT730i thermal transfer printer, Honeywell Orbit 7120 Omni-directional scanner, and more than 100 styles of stock pre-printed Op-Tags and labels for ECPs’ marketing efforts. Arch Crown, 800-526-8353, archcrown.com.
AND THE WINNER IS… Kicking off its annual “Think Outside the Box Edge” Rimless Eyewear Contest, Santinelli invites clients to create a pair of frames using its ME Lens Edger. In addition to having bragging rights and their eyewear on display at the March VEE, the first-, second-, and third-place winners will receive $500, $250, or $100 toward the purchase of Santinelli products. For contest details, check out santinelli.com/thinkoutsidetheboxedge. Santinelli, Inc., 800-644-3343, santinelli.com.
SMITH CELEBRATES GOLD WITH FRESH BRAND ID. To coincide with its 50th anniversary, SMITH introduces a new logo and brand presentation. With clean, modern letterforms, the updated logo harkens back to SMITH’S original identity of performance, movement, and essential design rooted in the great outdoors. Throughout the year, SMITH will globally roll out its new identity in its consumer and trade advertising, revamped website, and product packaging in addition to logo updates on performance sunglasses and ophthalmic eyewear. Smith, 800-635-4401, smithoptics.com.
JUDGING A BOOK BY ITS COVER. Oakley’s coffee-table book celebrating the company’s 40th anniversary of design and industry innovation hits retail. Appropriately titled Oakley, the 220-page luxury hardcover showcases the brand’s journey from the garage of founder and “original mad scientist” Jim Jannard to one of the world’s leading sports performance brands. Oakley, Inc., 800-733-6255, oakley.com.
Whole You, a subsidiary of Mitsui Chemicals, acquired the patented PixelOptics and Panasonic Healthcare’s electronic eyewear technology to create Whole You branded products.
Luxottica and Intel Corp. ink a deal to deliver fashion-forward, wearable technology.
Joseph Tallier, who started with Ogi Eyewear in 2008 as Vice President, Global Sales, has been named CEO of the company.