Launches, promotions, merchandising, events, and other things to keep you in the know.
TRANSITIONS MAKES LEARNING FUN. In a new challenge for consumers, the Transitions Cultural Connections™ program offers a new interactive quiz, found at TestYourEyeQ.com. The experience focuses on eye health risks more common for culturally diverse groups, and stresses the importance of regular eye exams and protective eyewear. Quiz takers receive links to useful resources and access to a user-friendly ECP locator. ECPs can link to the quiz from their own websites or social media pages. Transitions Optical, Inc., 800-848-1506, transitions.com.
CLEARVISION IS ALL ABOUT THE ‘EXPERIENCE.’ A new video series from ClearVision Optical offers an inside look at working with the company. Called “Experience ClearVision,” the series showcases key members of the ClearVision family and kicks off with a focus on customer service. (View the series’ first video via ClearVision Optical’s YouTube page.) Future videos will cover other topics, but all will convey the company’s culture of ideas, innovation, and creativity. ClearVision Optical Co.,800-645-3733, cvoptical.com.
ADLENS SETS UP SHOP IN OXFORD. In November, Adlens‘ opened a manufacturing facility in Oxford, U.K. The Variable Power Optics (VPO) facility will lead the production of Adlens Focuss and global product innovation for the company. Adlens US, 888-459-9793, adlens.com.
HOYA TURNS ON A BLUE LIGHT. After conducting a consumer research study, HOYA Vision Care released a summary of results that should prove useful to ECPs. Findings from “Strategies for Keeping Purchases at Independent Practices: Prescribing for Blue Light Overexposure” offer insight into respondents’ awareness and knowledge of blue light. Copies of the summary of findings are available through HOYA Territory Sales Managers or via social media channels including the company’s weekly e-newsletter, “Your HOYA Minute.” HOYA Vision Care, North America, 877-528-1939, hoyavision.com.
ALL ABOUT VISION CHECKS ITS LIST TWICE. Customizable and informative, All About Vision’s “2014 Checklist for an Eye-Healthy New Year” offers 12 tips to help patients improve their vision and eye health. The list can be downloaded at allaboutvision.com/ecp/seasonal-checklist.htm and ECPs are free to share it with patients or embed within their own practices’ websites. An additional poster of tips is available at allaboutvision.com/resources/checklist-infographic.htm. All About Vision, 858-454-2145, allaboutvision.com.
CARECREDIT GETS SMART. In response to the increase of smartphone use for account access, management, and execution of payments, CareCreditSM recently launched an optimized mobile site for operating systems including iOS, Android, BlackBerry, and Windows‘. Offering a secure, user-friendly experience, the new site (gogecapital.com/carecredit) offers allows smartphone users to access their account summary with a single user name and password, make payments, and view transaction history, enroll in and view e-statements, and update personal information. CareCredit, 800-300-3046, carecredit.com.
SUPER SYSTEMS CELEBRATES A MILESTONE. 2013 marked 90 years in business for Super Systems Optical Technologies. The company was founded as Lyric Optical Inc., in 1923, by Leonard L. Gilman, the father of the current owner. In 1983, the company adopted its current name. Super Systems Optical Technologies/Fast Grind International, 800-543-7376, superoptical.com.
ZEISS RAISES AWARENESS. With a consumer-oriented infographic, Carl Zeiss Vision explains details about the symptoms and causes of digital eyestrain. The piece, which is available to newspapers, health-focused websites, and other media outlets, demonstrates how specially designed eyewear and digital devices like the new ZEISS Officelens can address these symptoms. Carl Zeiss Vision Inc., 800-358-8258, zeiss.com/lenses.