PRODUCT BUZZ – FEBRUARY 2012

0
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

CULT EYEWEAR TAKES A TRUE LOOK AT SPECS. Written by Neil Handley, a curator of the British Optical Association Museum at the College of Optometrists in London, Cult Eyewear examines more than 30 distinguished eyewear brands including Anglo American, ic! berlin, Neostyle, and Persol, and covers a span of more than 200 years. Throughout the book, Handley addresses the brands’ histories and signature designs, as well as films and celebrities associated with specific designs or brands. An illustrated introduction breaks down the evolution of eyewear. Merrell Publishers, merrellpublishers.com.


ESSILOR SHOWS ECPS HOW IT’S DONE. The new Xperio® Sunwear Conversation training series includes Webinars that cover a range of topics for ECPs. February sessions will address the advantages of Xperio and Crizal SunShield™. The 2012 program will also cover insights on how to prescribe Xperio to patients with medical conditions that can impact pupillary function. Essilor of America, Inc., 800-542-5668, xperiousa.com/training.


WESTERN’S 2012 CATALOG TAKES THE HOW-TO ROUTE. The latest catalog from Western Optical Supply has been redesigned to offer more instructional information about its dispensing hand tools and accessories. It also features expanded lines of pliers, now available with a foam grip or enhanced steel grip, as well as the traditional vinyl. Western Optical Supply, 800-423-3294, westernoptical.com.


VCPN READERS SCORE WITH OCUPORT. Get a free 30-day trial of Ocuport’s premium service by entering the gift code VCPN4FREE. The offer doesn’t require a credit card and there are no restrictions or obligations. For more information about Ocuport, see “Ocuport Keeps Patients Engaged and Entertained,” on page 82. Ocuport, 866-506-5770, ocuport.com.


OAKLEY HITS THE SILVER SCREEN. To commemorate The Adventures of TINTIN, Oakley joined forces with Paramount Pictures to debut Oakley 3D Gascan® TINTIN Limited Edition glasses. The innovative eyewear features art inspired by the movie, and a custom Microclear™ bag is included for frame storage and lens cleaning. Employing Oakley HDO-3D technology, the glasses allow for a truer-than-usual alignment of 3D images to avoid ghosting, according to the company. Oakley, Inc., 800-733-6255, oakley.com.


TAGS AND LABELS REACH NEW HEIGHTS WITH ARCH CROWN. The 2012 Op-Tag™ and label catalog from Arch Crown features options that require nothing more from ECPs than a name and a logo. New bar code packages include the user-friendly Datamax-O’Neil E-Class Mark III-A desktop printer, which runs on minimum power and reduces waste. Sales tracking and inventory reconciliation can be made easier with new Radio Frequency Identification (RFID) solutions, which utilize Smart Tags. Arch Crown, Inc., 800-526-8353, archcrown.com.


TRANSITIONS CHARTS A NEW COURSE. ABO-approved, The New Multicultural Consumer is a new 50-minute seminar from Transitions Optical, Inc. The course will be available online for ECPs to take for credit, and it will cover current research on the continued impact of acculturation and assimilation, and specific eyecare and eyewear perceptions for Hispanic, African-American, and Asian-American patients. It will take into consideration unique cultural values and potential barriers to care. Transitions Optical, Inc., 800-848-1506, transitions.com.


Carl Zeiss Vision announces i.Profilerplus and i.Scription integration with First Insight Corporation’s MaximEyes 11.0.

Luxottica signs letter of intent preliminary to an exclusive license agreement for the design, manufacturing, and global distribution of sun and prescription eyewear under the Giorgio Armani, Emporio Armani, and A/X brands, beginning January 2013.

Safilo Group acquires Polaroid Eyewear, part of the StyleMark Group.

Marchon Eyewear acquires the license to manufacture and distribute ophthalmic and sun collections under the Chloé brand, effective September 2012.

OptiSource International’s Snapit Frame Screw receives U.S. patent.

Essilor USA subsidiary FGX International acquires StyleMark.

NexTech Systems, Inc. enters partnership to integrate with Eyemaginations LUMA software.

Share.

Leave A Reply