LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
TRANSITIONS REALLY TRANSLATES. In an effort to make the eyewear selection process smoother between English-speaking ECPs and Mandarin-speaking patients, Transitions Optical, Inc. has introduced a Bilingual Pocket Card in Simplified Mandarin. The card provides side-by-side explanations of common eyewear options and lens descriptions in both English and simplified Mandarin. The card can be accessed via free down-load from the Transitions Web site or ordered over the phone. Transitions Optical, Inc., 800-848-1506, transitions.com.
INTERCAST SEES THE LIGHT. The Language of Light, Intercast Europe’s new advertising campaign for NXT® lenses, considers the demand for optimum technology as well as functionality for a range of lifestyles. Included in the campaign, which runs in both North America and Europe, are professional and consumer brochures, print advertising, and a new Web site (nxt-vision.com). PPG Industries, Inc., 800-323-2487, nxt-vision.com.
ARCH CROWN MAKES THE SALE. Arch Crown helps ECPs get their patients’ attention by showcasing a selection of stock, pre-printed and custom-printed Op-Tags™, static-cling vinyl labels, and conventional labels in its 2011 catalog. Arch Crown, Inc., 800-526-8353, archcrown.com.
CNS AND REM ARE ON DISPLAY. CNS Frame Displays and REM Eyewear have joined forces for a special co-op program to benefit new ECPs. Customers who spend a minimum of $5,000 with CNS on optical dispensing displays and furniture will receive 35% off their first eyewear frame purchase from REM. Eligibility is limited to first-time REM clients dedicating at least 20% of the board space in each office to REM frames and suns. CNS Frame Displays, 877-274-9300, framedisplays.com.
CLEARVISION GOES BRAND NEW. Boasting unique QR code features, ClearVision Optical’s 2011 brand brochure, Brand New Design, presents a refreshed look and feel. This digital piece highlights each of the company’s brand with comprehensive information in an individualized, magazine-style spread. Any user with a mobile device featuring a camera and Internet connection can also link to brand-specific videos. ClearVision Optical Co., 800-645-3733, cvoptical.com.
CAZAL IS MAXIMALIST TO THE MAX. Inspired by Cazal’s artistically shaped frames, the Maximalist campaign’s signature watercolor images were created by Swedish artist Stina Persson. ECPs can give their showrooms a real art-gallery feel with brochures, posters, and countercards from this image campaign, launched in the U.S. through its distributors, Eastern States Eyewear and UltraPalm. Eastern States Eyewear, at 800-645-3710, eseyewear.com; and UltraPalm Optical Co., Inc., 800-327-5185, cazaleyewear.com.
First Insight’s MaximEyes SQL EHR, Version 126.96.36.199, is 2011-2012 compliant and CCHIT certified as
an EHR module.
Gerber Coburn sold to Coburn Technologies.
Charmant now distributes PUMA eye- and sunwear in the U.S.
Compulink’s Advantage/EHR Version 10 is 2011-2012 and CCHIT certified as a complete EHR.
Pixel inks deal with Panasonic to manufacture emPower!, electronic focusing ophthalmics.
Mercoframes to distribute Oscar de la Renta and Dereon in certain U.S. markets: MN, KY, TX, MD, and CT; and Boston, Philadelphia, and Washington DC.
Eye Designs and Eco-Lite Products, LLC have teamed up to launch Eye Designs® Color Perfect Lighting.
Alain Mikli partners with LG to release 3-D glasses.
Nigura Metzler enters into international licensing agreement with Aston Martin for prescription frames and sunglasses.
Essilor Instruments USA launches new business, offering ECPs edging equipment from National Optronics and Satisloh.