LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
BAUSCH + LOMB’S NEW LOOK. A redesigned company logo and icon for Bausch + Lomb incorporate hues of the company’s traditional blue and green colors, while introducing the plus (+) symbol to represent the organization’s strong commitment to innovation and partnership with practitioners as a leader in eye health. Bausch + Lomb, 800-828-9030, bausch.com.
STIMULATE SALES WITH ARCH CROWN TAGS. The 2010 Arch Crown Op-Tag™ and Labels catalog features a quality line of stock, pre-printed, and custom-printed Op-Tags and labels. Turn browsers into buyers with promotional Op-Tags and static cling vinyl labels. Arch Crown, Inc. 800-526-8353, archcrown.com.
SOAK UP THE RAIN IN JEFF BANKS RAIN GEAR. To celebrate the new Jeff Banks Optical Collection, Quantum Optics, a division of FGX International Inc., is giving an exclusive gift with purchase of 18 or more Jeff Banks ophthalmic frames. Perfect for those rainy London-like days, the black-and-gray umbrella is windproof with an automatic open/close button. Offer valid while supplies last. Quantum Optics Inc., 800-426-6396, quantumopticsinc.com.
VIVA’S FUN AND PLAYFUL CANDIE’S P-O-P. New CANDIE’S® Eyewear display pieces incorporate gold frame detailing with the brand’s iconic pink color. P-O-P items include a 24-piece display with a changeable image insert, a four-piece mirrored display, a merchandising kit with quilted risers, a logo plaque, as well as a banner and countercard. Viva International Group, 800-345-VIVA, vivagroup.com.
SPRINT INTO PRO CYCLING WITH TRANSITIONS. Transitions Optical will sponsor Team Garmin-Slipstream in 2010. The U.S.-based professional cycling team, dedicated to ethical sporting and developing the next generation of cycling champions, will become Team Garmin-Transitions. This partnership will create visibility for Transitions’ lenses, including SOLFX™ sun lenses. Transitions Optical, Inc., 800-848-1506, transitions.com.
EASTERN STATES NEVER GOES UNNOTICED. The new Exces Eyewear advertising campaign features the tagline “Don’t Be Invisible” coupled with a motif picturing only a pair of eyeglasses and lips covered in red lipstick. Influenced by the classic movie character The Invisible Man, the background of the main motif demonstrates the collection’s exciting, youthful vibe. Eastern States Eyewear, 800-645-3710, eseyewear.com.
OPTICOTE REWARDS ECPS. For every Opticote mirror coating that ECPs sell until June 30, Opticote will provide a Certificate of Authenticity (CA) with the order. Six registered CAs will earn ECPs a $25 gift certificate from My Choice Gift Cards (quickgifts.com), which offers rewards available from more than 100 retailers. Opticote, Inc., 800-248-6784, opticote.com/ecp/register.asp.
OAKLEY SUPPORTS AUTISM AWARENESS. Talk About Curing Autism (TACA), an organization that supports families living with autism, has partnered with Oakley to create renditions of two popular sunwear designs. TACA Oakley Fuel Cell™ and TACA Oakley Ravishing® showcase a puzzle motif—a message that the puzzle of autism can be solved. Oakley donates $20 to TACA from each sale. Oakley, Inc., 800-733-6255, oakley.com.
Essilor International has signed an agreement to acquire FGX International Holdings.
With the merger of Lens Dynamics Inc. and Firestone Optics Inc., Lens Dynamics becomes a wholly owned subsidiary of Firestone.
UltraPalm Optical Co.’s new division, BUZZ, will offer trendy, yet affordable, eyewear.
Mondottica has signed an exclusive multi-year agreement with fashion designer Anna Sui.
Compulink’s Advantage/EHR version 10 was named a CCHIT Certified® 2011 Ambulatory EHR.