WHO WANTS FREE KIDS’ BOOKS? Modern Optical International kicks off the back-to-school season with its popular children’s book giveaway. ECPs will receive one free title with an optical
theme with every assorted 12-piece purchase from Modz Kids, URock, and Modz collections. Use the promo code BTS and snag the books before August 31 or while supplies last.
Modern Optical International, 800-323-2409, modernoptical.com.
NEXT-LEVEL LEARNING Essilor of America, Inc. relaunches its ECP University™ (ECPU) website by including its Management & Business Academy (MBA) program as well as the Management Development Program that combines live and distance training. Members receive access to more than 90 courses including optics and ocular anatomy training, patient service and selling, and
technical concepts. Essilor of America, Inc., 800-542-5668, ecpuniversity.com.
THIS BLOG’S FOR YOU Vitamin See (thevitaminsee.com), the new blog from Shamir Insight, Inc. features business strategies, trends, merchandising tips, and staff education. ECPs can sign up to receive Vitamin See blog posts directly to their inbox. According to the company, with 81% of consumers conducting online research prior to making a big purchase and sales associates reporting two times higher job satisfaction if they can meet customers’ needs, practice-building pointers are more critical than ever. Shamir Insight, Inc., 877-514-8330, shamirlens.com.
CHAT WITH COBURN Now featuring a live chat function with a customer service rep (and a transcript can be sent to email for future reference), the revamped Coburn website works on any mobile device. There’s also a host of enhancements such as an “enriched, spacious” layout and site-wide search engine. Coburn Technologies,Inc., 800-262-8761, coburntechnologies.com.
SHOP ‘TIL YOU DROP. Offering 24/7 purchasing, the redesigned website from Practical Systems, Inc. (PSI) has been upgraded with an e-commerce shopping cart as well as user-friendly product information. PSI will still maintain its direct, responsive customer service that it has provided to the industry for 44 years. Practical Systems, Inc., 800-237-8154, looktopsi.com.
TRANSITIONS GOES GRASSROOTS Cycling and running club members
in St. Petersberg, FL; Austin, TX; and Chattanooga, TN; will get to demo Transitions‘ adaptive sunwear and score swag as part of Transitions Optical, Inc.’s new partnerships. Participants get to experience adaptive lens technology during their favorite outdoor activities. Transitions Optical, Inc., 800-848-1506, essilortransitions.com.
International optical software company Ocuco acquires e-commerce outfit Acumenex.
In a partnership with Legacie, ClearVision Optical will distribute the Revo brand starting in January 2016.
Kering Eyewear and Puma inks a deal to produce ophthalmics and suns starting in January 2016.
Tura, Inc. will launch Gwen Stefani’s
L.A.M.B. and GX sunwear and
ophthalmic collections in early 2016.