PRODUCT BUZZ – AUGUST 2014

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Launches, promotions, merchandising, events, and other things to keep you in the know.

LUXOTTICA FACES FACES. A new collaboration between Luxottica and photographer and blogger Scott Schuman highlights Schuman’s signature imagery and attention to people’s unique style, especially when it comes to eyewear. Schuman is known for his photographic blog, The Sartorialist, which launched in 2005. Faces by The Sartorialist can be found at facesbythesartorialist.com and on Instagram (@facesbythesartorialist). Featured cities include New York, Milan, Rio de Janeiro, Shanghai, and Paris. Luxottica, 800-422-2020, luxottica.net.

C&E VISION AND LUXOTTICA LAUNCH MAKEOVER CONTEST. One lucky practice will get a slew of useful prizes in C&E Vision and Luxottica’s “Promoting the Art of Retailing” contest. The winning practice will receive in-store merchandising, staff training on the Art of Retailing, a new Luxottica Brand (collection of frames selected by Luxottica to enhance the needs of the winning practice), and a $100 American Express gift check. Entries must be received by August 31. Details can be found at cevision.com/landing/makeover. C&E Vision Services, Inc., 800-346-2626, cevision.com.

SANTINELLI IS IN THE HOUSE. ABO- and COPE-approved, “In-Office Finishing: Your Untapped Profit Center,” is a one-hour online course presented by Jay Binkowitz, president of GPN. The course offers strategies for competing in the current retail landscape, and for handling and leveraging various managed vision care plans. The course is free to the first 100 participants. Santinelli International, Inc., 800-644-3343, santinelli.com.

BLOCK ‘CHANNELS’ ECPS. With a recently implemented program, some Block Business Group members who use a Shamir-affiliated lab will receive customized YouTube channels with video content that promotes their practices and Shamir lenses. The channel, created by the YouTube video production team at Block, presents new, customized videos on a quarterly basis. The videos can help improve a practice’s Google search rankings, attract new patients, and add value to in-office and email campaigns. Interested ECPs can get more details at blockbg.com/PromotionShamir.aspx. Block Business Group, 800-524-1480, blockbg.com.

VISION-EASE LENS TAKES MOBILE TO THE NEXT LEVEL. The newly redesigned Coppertone Polarized Lenses website, coppertonelenses.com, offers improved, intuitive navigation. Mobile-responsive, the site adapts to the user’s device, whether it be a smartphone, tablet, or conventional computer. The site’s design also incorporates Coppertone Polarized Lenses ambassador and U.S. soccer legend Mia Hamm. Vision-Ease Lens, 800-328-3449, vision-ease.com.

THE VISION COUNCIL REPORTS ON UV DANGER. In its report entitled A Lifetime of UV Eye Protection, The Vision Council provides details about the dangers of prolonged exposure to the sun’s UV rays when it comes to vision. It reveals that 46% of adults report that they only wear suns when it’s bright outside and many people are not aware of whether or not their sunwear even provides UV protection. Almost half the individuals surveyed were unaware that prolonged exposure to UV radiation can accelerate the onset of cataracts. The full report, which also includes tips, can be viewed or downloaded at The Vision Council’s website. The Vision Council, 703-548-4560, thevisioncouncil.org.

NEWS BUZZ:

ProDesign International A/S merges with Architectures SAS (founder of the Face à Face and WOOW brands).

Europa International acquires Frieze Frames and Anvi Frieze.

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