LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
TRANSITIONS HELPS EMPLOYERS GET SMART. The revamped Vision Education Kit, produced through the Transitions Healthy Sight Working for You® program, offers ECPs resources and tools for local employers. Downloadable in the “Tools” section of healthysightworkingforyou.org, the kit includes a Vision Education Day tip sheet, several relevant PowerPoint presentations and newsletters, an enrollment slide, a Healthy Sight calculator, an “If You Can’t See Well, You Can’t Work Well” poster, and more. Transitions Optical, Inc., 800-848-1506, transitions.com.
TURA DOCUMENTS ITS HISTORY. A commemorative video celebrates Tura’s 75th anniversary, covering the company’s many milestones to date. Tura’s Fashion History includes a detailed account of the company from its early days, starting with the founding of the House of Levoy, in 1938, to the company being the first to develop a faceted lens in eyewear, in the ’80s, to its current collections and contributions to the eyewear industry—and everything in between. It can be viewed on YouTube (search “turanyinc”). Tura, 800-242-8872, tura.com.
VIVA’S GUESS THINKS PINK. For its first-ever partnership with Susan G. Komen®, Viva International Group’s GUESS Eyewear has released a limited edition collection of women’s frames, which includes Style Nos. GU 2395 and GU 2396. The company will donate $5 for the sale of every specially marked GUESS optical frame, with a collective guaranteed minimum donation of $25,000. Donations will support innovative breast cancer research and global programs. Viva International Group, 800-345-VIVA, vivagroup.com.
IT’S TOURNEY TIME FOR NFOS. On September 21, opticianry students from across the U.S. will engage in the National Federation of Opticianry Schools (NFOS) College Bowl 2013 during the National Opticians Conference in Cincinnati, OH. Competitors will vie for the title as well as the $500 first-place prize by answering ophthalmic questions against the clock and against each other. The event, which is free with meeting registration, is approved for ABO CE credit and co-sponsored by Essilor of America, Inc. National Federation of Opticianry Schools, 517-990-6945, nfos.org.
LUXOTTICA IS THE PLACE TO ‘B2B.’ With a bevy of enhanced features, the new B2B website from Luxottica, my.luxottica.com, offers ECPs an improved online purchasing experience. Newly advanced tools include user-friendly password reset functionality, multilingual options, enhanced product images, best-seller lists, and daily real-time order-tracking capabilities. Registered account holders can gain access to the new site at voycedesign.com/luxenroll1. Luxottica, 800-422-2020, luxottica.net.
ADLENS OPENS UP SHOP ONLINE. In response to demand for its variable focus eyewear in the U.S., Adlens® has launched an online sales channel, at shop.adlens.com. Available collections include John Lennon™, Hemisphere®, and Emergensee™. The collections remain available in stores as well. Adlens, 888-459-9793, adlens.com.
ALL ABOUT VISION IS ALL ABOUT FREE. Entertaining and educational, a set of four free, embeddable eye health videos is available from allaboutvision.com. Topics include the basics of astigmatism, cataract surgery, blurry vision, and preventing eye injuries. ECPs interested in signing up to use the videos should fill out a video request form within allaboutvision.com’s Eye Care Professional portal. All About Vision, 858-454-2145, allaboutvision.com.
Safilo Group and Fendi ink a deal for a licensing agreement for an eyewear collection to debut in January 2014.
Wiley X, Inc. announces sponsorship agreement with competitive shooter Dustin Ellerman.
Bollé enters partnership with NBA star Tony Parker, who will serve as brand ambassador and help develop signature products.
Pregiata Eyewear announces international license agreement with Tom Rebl.
Italia Independent names Pol Espargarò as its brand ambassador for the 2013 Moto2 World Championship.