CLEARVISION HAS A DREAM FOR THE CURE. For each pair of BCBGMAXAZRIA Dream limited-edition sunglasses sold from September 2010 to August 2011, ClearVision will donate 25% of the sale to Susan G. Komen for the Cure® with a guaranteed $100,000 minimum donation. The dramatic and oversized BCBGMAXAZRIA Dream sunglasses feature the metal BCBGMAXAZRIA icon at the temples while the inside has a silk-screened pattern of pink ribbons and inspirational words. Available in wine or black, Dream provides 100% UV protection. ClearVision Optical Co., 800-645-3733, cvoptical.com.
COME SAIL AWAY WITH LUXOTTICA. Prada Linea Rossa’s new America’s Cup ad campaign stars extraordinary sailing yachtsmen. The campaign represents the active and lifestyle spirit of Prada Linea Rossa and was photo-graphed by Brigitte Lacombe. The two sun styles selected for the campaign have been named after the most legendary yachts of the America’s Cup: Intrepid and Rainbow. Luxottica Group, 800-422-2020, luxottica.com.
BAUSCH + LOMB COMBATS PEDIATRIC CATARACT. The Pediatric Cataract Initiative is a result of the partnership that was formed between the Bausch + Lomb Early Vision Institute and Lions Clubs International Found-ation to conquer pediatric cataracts, a critical cause of childhood vision loss and blindness. It will utilize the resources of both organizations to identify, fund, and promote innovative methods of overcoming this issue for the long-term benefit of children, their families, and their communities. Bausch + Lomb, 800-828-9030, bausch.com.
KENMARK’S TIMELY CAMPAIGN. The “My Timex is…” campaign shows consumers the diverse offering of Timex eyewear available to fit everyone’s lifestyle. New Timex ophthalmic frames are offered in the Max, Stretch, Women, and Men lines and the campaign includes model imagery of women and men wearing Timex frames in these lines. New merchandising materials include a logo block, one-piece display/logo block, three-piece women’s display, and three-piece men’s display. Kenmark Group, 800-627-2898, kenmarkoptical.com.
ILORI’S PRESCRIPTION FOR EXCLUSIVE EYEWEAR. For the first time ever, ILORI clientele will have the one-stop luxury of having their ophthalmic or sun frame fitted with prescription lenses. ILORI carries a range of Rx styles from such brands as Oliver Peoples, Chanel, Bvlgari, Tiffany, Prada, Persol, Tom Ford, Gold & Wood, Chrome Hearts, and Sama. ILORI, iloristyle.com.
PREVENT BLINDNESS AMERICA PROTECTS KIDS’ VISION. Established by Prevent Blindness America, the National Center for Children’s Vision and Eye Health is made possible by a multi-year cooperative agreement from the U.S. Dept. of Health and Human Services’ Maternal and Child Health Bureau. The program serves as a resource for the establishment of a public health infrastructure to advance and promote children’s vision and eyecare, as well as provide leadership development, health promotion, education, and training to public and private entities throughout the U.S. Prevent Blindness America, 800-331-2020, preventblindness.org.
TRANSITIONS KNOWS WHAT TO EXPECT. The “What to Expect” brochure series now includes African-American Eyes, Asian Eyes, and Hispanic Eyes. Brochures provide information and statistics on eye- and overall-health issues more common among each demo-graphic group, and also educates on the importance of regular eye exams and the benefits of eyewear options to protect and enhance sight. Each brochure explains what’s happening to the eye at different stages of life and offers tips for protecting vision for the future. Transitions Optical, Inc., 800-848-1506, transitions.com.
VSP signs exclusive two-year global sponsorship agreement with 2009-2010 NBA Rookie of the Year, Tyreke Evans.
Marchon Eyewear establishes Marchon 3D, a 3-D division, and signs global licensing agreement with RealD Inc.
Villa Eyewear inks agreement with Allison USA for the exclusive distribution of John Richmond’s eyewear and sunglasses.
Senses Vision launches Vuarnet Eyewear, led by Geno Saunders.
Surfer Erica Hosseini signs with Filtrate Eyewear.
Carl Zeiss Vision certifies US Optical of East Syracuse, NY to manufacture Zeiss’s line of customized free-form and single vision lenses.