LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
A MARRIAGE OF STYLE AND TECHNOLOGY
Ray-Ban has combined frame design with the latest in lens technology to launch the digital Truly Yours Rx lenses. The lenses provide clearer optics while reducing eyestrain. Each style—from the iconic Wayfarer to the latest designs—comes in colors ranging from standard g-15 to flash to gradient. The finished product is delivered to eyecare professionals in six days. 800.422.2020, Luxottica.com.
In showcasing Los Angeles-based rhythm & blues band Vintage Trouble for the John Varvatos spring/summer 2017 ad campaign, the designer continues his collaboration with musicians. Shot by photographer Danny Clinch at the King’s Theater in Brooklyn, NY, the video features the band doing a sound check to prepare to perform their new song “Knock Me Out,” with lead singer Ty Taylor sporting style V150. “This is a band that gives 200% at every show, and this shoot captures their incredible energy, talent and style,” Varvatos said. 800.423.3023, DeRigo.US
POP GOES THE FASHION SHOW
This month’s International Vision Expo East will feature four pop-up moving fashion shows with live models who will walk the show floor on Fri., March 31 at 10:30am (colors), 12pm (shapes), 2pm (details) and 4pm (lenses); the final show will end with a champagne toast. The event will culminate at the Bryant Park Lounge with a celebrity emcee to be announced. Additionally, Vision Expo is sponsoring a first-time New Designer Gallery for emerging designers to distinguish themselves in a curated destination in the Madison Square Park Lounge.
JARED LETO, TAKE TWO
As the face behind the 2016 “Maverick” campaign, Academy Award-winning actor and recording artist Jared Leto has been tapped for the 2017 Carrera Eyewear campaign. Terry Richardson, the internationally renowned iconic photographer, shot the ads. The new line will include a sub-collection, “Inspired by Jared Leto Eyewear,” set to launch in September. 800.631.1188, Safilo.com.
|À LA MILANESE Moncler officially launched its Lunettes Collection in February at the Moncler Boutique in Milan, Italy, during MIDO. Made in Italy, the Lunettes collection comprises both ophthalmic and sunglass styles in three design categories: “sport,” “duvet” and “timeless.” 800.345.9492, Marcolin.com.|
Match Eyewear signed a licensing deal to design, develop and distribute Cosmopolitan Eyewear.
Ferrari inked an agreement with Luxottica for both Ray-Ban and Ferrari eyewear. The two companies also renewed a sponsorship deal to sponsor Formula One drivers Sebastian Vettel and Kimi Raikkonen.