PRODUCT BUZZ – APRIL 2015

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THINK TANK
Supported by The Vision Council and American Optometric Association, the 2015 Think About Your Eyes, campaign educates consumers on the importance of annual eye exams and symptoms of eyestrain. Last year’s efforts resulted in a 5% increase in total eye exams. The Vision Council, 866-826-0290, thinkaboutyoureyes.com.

THIRD TIME’S A CHARM
Essilor of America, Inc.’s “Power of 3X” consumer rewards program is an expansion of last year’s “Power of 3.” It now includes Rx sunwear for Xperio UV polarized lenses as well as Crizal No-Glare, Transitions Adaptive, and Varilux progressive lenses. Patients receive up to $90 for mail-in rebates that can be redeemed April 1 through September 30. Essilor of America, Inc., 800-542-5668, powerof3event.com.

COME INTO THE LIGHT-AND BE PROTECTED Essilor of America, Inc.’s “Power of 3X” consumer rewards program is an expansion of last year’s “Power of 3.” It now includes Rx sunwear for Xperio UV polarized lenses as well as Crizal No-Glare, Transitions Adaptive, and Varilux progressive lenses. Patients receive up to $90 for mail-in rebates that can be redeemed April 1 through September 30. Essilor of America, Inc., 800-542-5668, powerof3event.com.

Transitions Optical, Inc.’s “Modes” campaign-which focuses on Transitions XTRActive and Transitions Signature lenses with Chromea7 technology. Transitions Optical, Inc., 800-848-1506, transitions.com.

BRIGHT LIGHTS, BIG SALES
The LED-lit floor display from Wiley X measures 28.5 in. x 15.5 in. x 72 in. It has two adjustable, pivoting mirrors that accommodate any patient’s height and locking storage underneath. It qualifies for the Upgrade Program for existing dealers. Wiley X, Inc., 800-776-7842,
wileyx.com.


LIVE YOUR (HEALTHY) OBSESSION
Starting this month, Oakley, Inc. brings its ONE OBSESSION campaign to life for the public to live out their passions in skateboarding (Los Angeles), urban cycling (London), and baseball (New York). The multi-media campaign centers around #LiveYours, which encourages fans to celebrate their physical places of obsession. Oakley, Inc., 800-403-7449, oakley.com.OPTIMAL VIEWS
ClearVision Optical’s overhauled website now optimizes viewing from different mobile platforms. The new site showcases its online catalog with enhanced search capabilities, a “Behind the Scenes” look into the company’s employees and culture, and a more
visible presentation of job opportunities. ClearVision Optical Co., 800-645-3733, cvoptical.com.

The first American optical shop was opened in 1799 by John McAllister, Sr., in Philadelphia, PA.

Following the rollout of the Originals ZX Flux sneaker, Italia Independent launches Originals Eyewear in collaboration with adidas.

Marchon Eyewear inks a deal to produce and distribute the MCM ophthalmic and sun collections.

Kicking off a three-year contract, Maui Jim has been tapped as the official eyewear of the ATP World Tour.



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