Launches, promotions, merchandising, events, and other things to keep you in the know.
SAFILO’S POLAROID SPANS THE GLOBE. The Polaroid Sunglasses 2014 advertising campaign clearly demonstrates the benefits of Polaroid lens technology while treating consumers to beautiful, aspirational settings around the world. The icons below the featured models display the colors of the original Polaroid rainbow and now also cover Reduced Eye Fatigue and Comfort. The female ad, shown here, highlights Polaroid Premium Style No. X8408C. Safilo USA, 800-631-1188, safilo.com.
ESSILOR AND TRANSITIONS TEAM UP. A joint endeavor between Essilor and Transitions, The Power of 3, gives patients a single, dynamic option for optimized vision under varying conditions. The three brands included in the initiative are Varilux‘, Crizal‘ No-Glare, and Transitions‘ Signature™ VII lenses. Essilor/Transitions, essilortransitions.com.
QUICK TURNAROUND FOR ECPS. InoTime™, a free-form optical lab powered by Shamir and equipped by Satisloh, has installed its first trial facility in Philadelphia, PA. Shamir provides semi-finished blank lenses in various materials with AR and pre-blocked on the front side and the lab adds the Rx and AR to the internal side of the lens. This process shortens the turnaround time to the ECP to as little as one day. InoTime, 855-277-5333, inotimelens.com.
KASPEREK GETS CC’D. With CC:, a new eyewear program from Kasperek USA Optical, ECPs can offer patients a standard ophthalmic frame and an Rxable sunglass, even if they only have coverage for a single frame per year. This program includes 10 choices each for women’s and men’s ophthalmics and suns. Kasperek USA Optical, Inc., 800-288-2700, kasperekusaoptical.com.
CLEARVISION TAKES THE PLUNGE. The expansion of ClearVision’s in-store retail merchandising program includes brand-specific merchandising tools such as polished retail-style locking displays, brand IDs made with exclusive materials, two-sided banners, and unique custom displays. Each brand’s optical merchandising elements are directly related to the brand’s individual retail look. ClearVision Optical Co., 800-645-3733, cvoptical.com.
OPTISOURCE LIGHTS 20 CANDLES. In honor of its 20th anniversary, OptiSource has a new catalog with fresh, innovative products. The company, which started in a garage as a biodegradable lab chemicals business, now serves ECPs and labs with thousands of products including its well-known lens cleaner. OptiSource International,800-OPTISOURCE, 1-800-optisource.com.
OAKLEY WELCOMES A DISRUPTION. Already key to the brand’s firm principles, Oakley recently announced its Disruptive By Design brand platform. The global integrated marketing campaign’s advertising features three main components: founder Jim Jannard, Oakley’s headquarters, and never-before-released blueprints and design drawings of early Oakley inventions. Oakley, Inc., 800-733-6255, oakley.com.
TRANSITIONS LOOKS INTO VISION BENEFITS. “Employee Perceptions of Vision Benefits,” a recent Transitions Optical survey, revealed that nearly six out of 10 employees do not consider themselves knowledgeable about the impact of health care reform on vision coverage and more than half have concerns about changes to their plan with the implementation of the Affordable Care Act. 59% of respondents expect their ECPs to be able to answer their questions in these areas. Transitions Optical, Inc., 800-848-1506, transitions.com.
SPY spokespersonLouie Vito signs three-year co-hosting deal for the ESPN X Games.
Marcolin Group and Ermenegildo Zegna Group enter licensing agreements for Ermenegildo Zegna and AGNONA eyewear, to take effect January 2015.
Ocuco acquires Vancouver-based EMRlogic.
Maui Jim welcomes PGA pro Ernie Els to its team of ambassadors.
Zimco Optics will debut Catherine Malandrino Eyewear at Vision Expo West.