LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
A NEW FACE FOR SAFILO’S KATE SPADE. Actress Bryce Dallas Howard is the new face of Kate Spade New York for Spring/Summer 2011 and Autumn/Winter 2011. Centered around the concept of the “Year of Color,” fashion photo-grapher Norma Jean Roy photo-graphed Howard for the Spring/ Summer 2011 campaign, which will appear in national long-lead fashion and lifestyle magazines as well as online. Safilo USA, 800-631-1188, safilo.com.
KENMARK SAYS ‘THANK YOU’ WITH INCENTIVES. To express appreciation to its valued customers this spring, Kenmark is offering several branded freebies with varying minimum purchases of frames. The incentive program is available for Vera Wang, Jhane Barnes, Lilly Pulitzer, and Timex, and includes products such as Vera Wang perfume, Timex watches, Lilly Pulitzer stationery, and a Jhane Barnes tie. Kenmark Group, 800-627-2898, kenmarkoptical.com.
ESSILOR’S CRIZAL CAMPAIGN TAKES FLIGHT. The new national consumer ad campaign for Crizal® No-Glare lenses from Essilor of America, Inc. reaches consumers via television, radio, digital media, and print, as well as public relations. Highlighting the product’s ability to provide clear vision under any conditions, the TV commercial focuses on Crizal’s fight against its primary enemies: glare, scratch, smudge, dust, and water. Essilor of America, Inc., 800-542-5668, essilorusa.com.
CLEARVISION HAS THE SECRETS TO SUCCESS. Providing marketing tactics and approaches to help drive sunglass sales, Sunwear Dispensing Success is ClearVision’s comprehensive retail guide to selling in today’s sun market. Presented in two parts, the brochure opens by touching on current trends and offering an overview of today’s consumer. The second portion addresses the application of these strategies. The piece covers topics including branding, social media, and e-mail marketing to building a sunwear business, inventory control, and pricing strategies. ClearVision Optical Co., 800-645-3733, cvoptical.com.
ZYLOWARE’S PROMO IS FOR THE DAWGS. ECPs who purchase any eight Randy Jackson frames receive a free Randy Jackson™ universal bag. The lightweight organizer is checkpoint friendly, includes adjustable shoulder straps, and can fit a 13-in. laptop. Eligible styles include new 2011 releases from the Randy Jackson collection. Zyloware Eyewear, 800-765-3700, zyloware.com.
OGI MOVES IN MYSTERIOUS WAYS. The 2011 ad campaign for Ogi features smoky hues—giving it an air of mystery—while also serving as a clear reflection of the company’s spring collection, which maintains style and function. Establishing the company’s position as a strong luxury brand, designer David Spencer keeps Ogi’s eyewear fresh, edgy, and of-the-moment. Ogi Eyewear, 888-560-1060, ogiframes.com.
Transitions Optical partners with the Foundation for Eye Health Awareness in the “Think About Your Eyes” campaign.
Oakley 3-D glasses obtain official certification by RealD Inc.
Maui Jim, Inc. enters agreement to become exclusive sunglasses sponsor of Vail Resorts, Inc.
Safilo USA launches CARRERA X-cede™ proprietary color-enhancing polarized lens with NXT® technology in an Rx-ready Carrera sunglass collection.
Seiko Optical and Transitions Optical team up to introduce Seiko® Sportswear Transitions® SOLFX™ sun lenses.
AIT Industries enters agreement with WECO to distribute product line for the U.S. market.
MaximEyes® SQL Electronic Health Records, Version 22.214.171.124 is 2011/2012 compliant and “Complete EHR” certified.
REM Eyewear joins the VisionWeb Portal’s network of suppliers.